How popular isTide in search?

Q: Who owns Tide?

Tide is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, worldwide.

In September 2026, there were an estimated 170 branded searches for Tide worldwide which is up 240% over the last 12 months. Tide holds 0.01% estimated Share of Search among business bank account providers worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which business bank account providers compete with Tide?

Tide against business bank account providers worldwide, by month

Month	Chime	Monzo	Tide
Oct 2025	74.7%	25.3%	<0.01%
Nov 2025	74.6%	25.4%	<0.01%
Dec 2025	74.9%	25.1%	<0.01%
Jan 2026	68%	32%	<0.01%
Feb 2026	73.9%	26.1%	<0.01%
Mar 2026	74.8%	25.2%	<0.01%
Apr 2026	75.3%	24.7%	<0.01%
May 2026	71.5%	28.5%	<0.01%
Jun 2026	74%	25.9%	0.01%
Jul 2026	71.3%	28.7%	<0.01%
Aug 2026	66.9%	33.1%	0.01%
Sep 2026	68.5%	31.5%	0.01%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Chime	68.5%	1M	0%	+1.6 points
2, held 2nd	Monzo	31.5%	482K	-7.1%	-1.6 points
3, held 3rd	Tide Procter & Gamble	0.01%	170	0%	0 points

1.Chime
68.5%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.6 points.
2.Monzo
31.5%
Held 2nd. 482K estimated branded searches, -7.1% vs prior month. Share -1.6 points.
3.Tide
0.01%
Held 3rd. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tide and its closest rivals

Every comparison with Tide

12 comparisons

How has branded search demand for Tide changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Tide worldwide rose from 50 to 170.
Across the 12 months ending September 2026, Tide’s estimated Share of Search among business bank account providers worldwide held steady, from <0.01% to 0.01%.

How did search popularity change for business bank account providers worldwide in September 2026?

3 changes

In September 2026, Chime gained estimated Share of Search among business bank account providers worldwide, from 66.9% to 68.5%.
In September 2026, Monzo lost estimated Share of Search among business bank account providers worldwide, from 33.1% to 31.5%.
Estimated monthly branded searches for Tide worldwide rose 240% over 12 measured months, from 50 to 170 in September 2026.

Where does Tide compete?

Tide is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Business bank account providers	3rd of 3	0.01%	Shown above
Laundry detergent brands	6th of 6	0.04%	Show ranking
Laundry pod brands	5th of 5	0.04%	Show ranking
Detergent pods brands	7th of 7	0.05%	Show ranking
Powder detergent brands	4th of 4	0.12%	Show ranking

How is Tide measured?

Brandwave collects information about searches that people make online using Tide’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term