Brandwave

How popular isThe RealReal?

In September 2026, people searched for The RealReal by name about 1 million times worldwide, about the same as the previous year. These searches made up 2.2% of all global resale fashion platform searches, placing The RealReal fourth out of six platforms. When we asked both ChatGPT and Google AI Overviews about resale fashion platforms, The RealReal appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

The RealReal is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. VintedShare of searches 81.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. DepopShare of searches 9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. PoshmarkShare of searches 4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. The RealRealShare of searches 2.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  5. ThredUpShare of searches 1.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th

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Top resale fashion platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The RealReal appeared in all four answers. The RealReal is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poshmark1st
  2. Depop2nd
  3. The RealReal3rd
  4. ThredUp4th
  5. Vestiaire Collective5th
  6. Vinted6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Depop4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Poshmark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The RealReal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ThredUp4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vinted1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vestiaire Collective1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about resale fashion platforms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which resale fashion platforms compete with The RealReal?

The RealReal against resale fashion platforms worldwide, by month

Share of searches by month for Vinted, Depop, Poshmark, The RealReal. The figures are in the table below the chart.

View monthly share of searches table
MonthVintedDepopPoshmarkThe RealRealThredUpVestiaire Collective
Oct 202581.9%6%4.9%2.7%2.7%1.8%
Nov 202581.9%6%4.9%2.7%2.7%1.8%
Dec 202579.4%7.1%5.8%3.3%2.6%1.8%
Jan 202676.7%6.9%6.9%3.7%3.8%2.1%
Feb 202677.5%7%7%3.1%3.8%1.7%
Mar 202679.7%7.2%5.9%2.6%3.2%1.4%
Apr 202682.1%6.1%4.9%2.7%2.7%1.5%
May 202682.1%6%4.9%2.8%2.7%1.5%
Jun 202681.7%7.4%4.9%2.7%2.2%1.2%
Jul 202677%10.4%5.7%3.1%2.5%1.4%
Aug 202678.8%8.7%5.8%2.7%2.6%1.4%
Sep 202681.7%9%4%2.2%1.8%1.2%

  1. 1.Vinted

    81.7%

    Held 1st. 37.2M estimated branded searches, +22.4% vs prior month. Share +2.9 points.

  2. 2.Depop

    9%

    Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  3. 3.Poshmark

    4%

    Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  4. 4.The RealReal

    2.2%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.ThredUp

    1.8%

    Held 5th. 823K estimated branded searches, -17.7% vs prior month. Share -0.8 points.

  6. 6.Vestiaire Collective

    1.2%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between The RealReal and its closest rivals

Every comparison with The RealReal

14 comparisons

How has branded search demand for The RealReal changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The RealReal worldwide held steady, from 988K to 1M.
  • Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms worldwide peaked at 3.7% in January 2026 and was lowest at 2.2% in September 2026.
  • Across the 12 months ending September 2026, The RealReal rose from 5th to 4th among resale fashion platforms worldwide.

How did search popularity change for resale fashion platforms worldwide in September 2026?

5 changes

  1. In September 2026, Vinted gained share of searches among resale fashion platforms worldwide, from 78.8% to 81.7%.

  2. In September 2026, Poshmark lost share of searches among resale fashion platforms worldwide, from 5.8% to 4%.

  3. In September 2026, ThredUp lost share of searches among resale fashion platforms worldwide, from 2.6% to 1.8%.

  4. Estimated monthly branded searches for Depop worldwide rose 82.6% over 12 measured months, from 2.2M to 4.1M in September 2026.

  5. Estimated monthly branded searches for Vestiaire Collective worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

How are The RealReal’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The RealReal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the realreal
  • therealreal

Do you work for The RealReal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does The RealReal compete?

The RealReal is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Second hand marketplaces6th of 80.99%Show ranking
Resale fashion platforms4th of 62.2%Shown above
Fashion marketplaces6th of 102.9%Show ranking
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