Depop vs The RealReal:Which is more popular?
In September 2026, Depop had more branded searches than The RealReal among resale fashion platforms worldwide. Depop had about 4.1 million branded searches, while The RealReal had 1 million. Depop made up 9% of all resale fashion platform searches we track, and The RealReal accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about resale fashion platforms, both Depop and The RealReal appeared in all four answers. Depop was mentioned before The RealReal in every answer.
Who do people search for more?
Depop, about 4 searches for every 1 for The RealReal
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Depop, named ahead of The RealReal in every answer
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Top resale fashion platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Depop and The RealReal showed up in all four answers. Depop was listed before The RealReal in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Poshmark1st- Depop2nd
The RealReal3rd
ThredUp4th
Vestiaire Collective5th
Vinted6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Depop4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Poshmark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The RealReal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ThredUp4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vinted1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vestiaire Collective1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about resale fashion platforms
4 answers
Asked ChatGPT
“Which resale fashion platform should I use?”
Asked ChatGPT
“What are the best resale fashion platforms?”
Asked ChatGPT
“What's the best resale fashion platform for second hand clothes?”
Searched Google, AI Overview
“sell used clothes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“buy second hand clothes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Depop or The RealReal more popular in search?
This chart shows how often people search Google for Depop and The RealReal by name. Each line represents a brand's share of searches for all six resale fashion platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Depop, The RealReal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vinted | Depop | Poshmark | The RealReal | ThredUp | Vestiaire Collective |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 6% | 4.9% | 2.7% | 2.7% | 1.8% |
| Nov 2025 | 81.9% | 6% | 4.9% | 2.7% | 2.7% | 1.8% |
| Dec 2025 | 79.4% | 7.1% | 5.8% | 3.3% | 2.6% | 1.8% |
| Jan 2026 | 76.7% | 6.9% | 6.9% | 3.7% | 3.8% | 2.1% |
| Feb 2026 | 77.5% | 7% | 7% | 3.1% | 3.8% | 1.7% |
| Mar 2026 | 79.7% | 7.2% | 5.9% | 2.6% | 3.2% | 1.4% |
| Apr 2026 | 82.1% | 6.1% | 4.9% | 2.7% | 2.7% | 1.5% |
| May 2026 | 82.1% | 6% | 4.9% | 2.8% | 2.7% | 1.5% |
| Jun 2026 | 81.7% | 7.4% | 4.9% | 2.7% | 2.2% | 1.2% |
| Jul 2026 | 77% | 10.4% | 5.7% | 3.1% | 2.5% | 1.4% |
| Aug 2026 | 78.8% | 8.7% | 5.8% | 2.7% | 2.6% | 1.4% |
| Sep 2026 | 81.7% | 9% | 4% | 2.2% | 1.8% | 1.2% |
How has the Depop and The RealReal comparison changed over the last 12 months?
3 findings
- Depop was ahead of The RealReal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Depop’s share of searches among resale fashion platforms worldwide moved from 6% to 9%, and its estimated monthly branded searches moved from 2.2M to 4.1M.
- Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 988K to 1M.
How did search popularity change for resale fashion platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Depop worldwide rose 82.6% over 12 measured months, from 2.2M to 4.1M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Depop’s and The RealReal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Depop
1 branded search term
- depop
The RealReal
2 branded search terms
- the realreal
- therealreal
Other head-to-heads among resale fashion platforms
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