Resale fashion platforms:Which brands are most popular in search?
In August 2026, Vinted was the most searched among resale fashion platforms worldwide, with an estimated 30.4M branded searches and 81% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Vinted81%
Depop8.9%
Poshmark6%
ThredUp2.7%
Vestiaire Collective1.5%
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Share of SearchLeaderboard
Compare the platforms for buying and selling second hand fashion. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vinted, Depop, Poshmark, ThredUp. The figures are in the table below the chart.
View monthly share of search table
| Month | Vinted | Depop | Poshmark | ThredUp | Vestiaire Collective |
|---|---|---|---|---|---|
| Oct 2025 | 84.1% | 6.2% | 5.1% | 2.8% | 1.9% |
| Nov 2025 | 84.1% | 6.2% | 5.1% | 2.8% | 1.9% |
| Dec 2025 | 82.1% | 7.4% | 6% | 2.7% | 1.8% |
| Jan 2026 | 79.6% | 7.2% | 7.2% | 3.9% | 2.2% |
| Feb 2026 | 79.9% | 7.2% | 7.2% | 3.9% | 1.8% |
| Mar 2026 | 81.8% | 7.4% | 6% | 3.3% | 1.5% |
| Apr 2026 | 84.4% | 6.2% | 5.1% | 2.8% | 1.5% |
| May 2026 | 84.4% | 6.2% | 5.1% | 2.8% | 1.5% |
| Jun 2026 | 83.9% | 7.6% | 5% | 2.3% | 1.2% |
| Jul 2026 | 79.4% | 10.7% | 5.8% | 2.6% | 1.4% |
| Aug 2026 | 81% | 8.9% | 6% | 2.7% | 1.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81% | 30.4M | +22.1% | +1.6 points | |
| 2, held 2nd | 8.9% | 3.4M | 0% | -1.8 points | |
| 3, held 3rd | 6% | 2.2M | +22.4% | +0.1 points | |
| 4, held 4th | 2.7% | 1M | +21.5% | 0 points | |
| 5, held 5th | 1.5% | 550K | +22.2% | 0 points |
1.
Vinted81%
Held 1st. 30.4M estimated branded searches, +22.1% vs prior month. Share +1.6 points.
2.
Depop8.9%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.8 points.
3.
Poshmark6%
Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +0.1 points.
4.
ThredUp2.7%
Held 4th. 1M estimated branded searches, +21.5% vs prior month. Share 0 points.
1.5%
Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among resale fashion platforms worldwide?
5 brands
In August 2026, Vinted was the most searched among resale fashion platforms worldwide, with an estimated 30.4M branded searches and 81% estimated Share of Search within this set. Depop is in 2nd place, 72.1 percentage points behind at 8.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Vinted | 84.1% → 81% | 84.4%Apr 2026 | 79.4%Jul 2026 | 1st |
| Depop | 6.2% → 8.9% | 10.7%Jul 2026 | 6.2%Oct 2025 | 2nd |
| Poshmark | 5.1% → 6% | 7.2%Feb 2026 | 5%Jun 2026 | 3rd |
| ThredUp | 2.8% → 2.7% | 3.9%Feb 2026 | 2.3%Jun 2026 | 4th |
| Vestiaire Collective | 1.9% → 1.5% | 2.2%Jan 2026 | 1.2%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms worldwide decreased from 84.1% to 81%.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms worldwide increased from 6.2% to 8.9%.
- Across the 11 months ending August 2026, Poshmark’s estimated Share of Search among resale fashion platforms worldwide increased from 5.1% to 6%.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms worldwide peaked at 84.4% in April 2026 and was lowest at 79.4% in July 2026.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms worldwide peaked at 10.7% in July 2026 and was lowest at 6.2% in October 2025.
- Across the 11 months ending August 2026, Poshmark’s estimated Share of Search among resale fashion platforms worldwide peaked at 7.2% in February 2026 and was lowest at 5% in June 2026.
- Across the 11 months ending August 2026, ThredUp’s estimated Share of Search among resale fashion platforms worldwide peaked at 3.9% in February 2026 and was lowest at 2.3% in June 2026.
- Across the 11 months ending August 2026, ThredUp and Vestiaire Collective held steady: their estimated Share of Search among resale fashion platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for resale fashion platforms worldwide in August 2026?
4 changes
In August 2026, Vinted gained estimated Share of Search among resale fashion platforms worldwide, from 79.4% to 81%.
In August 2026, Depop lost estimated Share of Search among resale fashion platforms worldwide, from 10.7% to 8.9%.
Estimated monthly branded searches for Poshmark worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.
Estimated monthly branded searches for Vestiaire Collective worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
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