Brandwave

How popular isThredUp in search?

In August 2026, there were an estimated 1M branded searches for ThredUp worldwide which held steady over the last 11 months. ThredUp holds 2.7% estimated Share of Search among resale fashion platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vinted81%
  2. Depop8.9%
  3. Poshmark6%
  4. ThredUp2.7%
  5. Vestiaire Collective1.5%
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Which resale fashion platforms compete with ThredUp?

ThredUp against resale fashion platforms worldwide, by month

Share of Search by month for Vinted, Depop, Poshmark, ThredUp. The figures are in the table below the chart.

View monthly share of search table
MonthVintedDepopPoshmarkThredUpVestiaire Collective
Oct 202584.1%6.2%5.1%2.8%1.9%
Nov 202584.1%6.2%5.1%2.8%1.9%
Dec 202582.1%7.4%6%2.7%1.8%
Jan 202679.6%7.2%7.2%3.9%2.2%
Feb 202679.9%7.2%7.2%3.9%1.8%
Mar 202681.8%7.4%6%3.3%1.5%
Apr 202684.4%6.2%5.1%2.8%1.5%
May 202684.4%6.2%5.1%2.8%1.5%
Jun 202683.9%7.6%5%2.3%1.2%
Jul 202679.4%10.7%5.8%2.6%1.4%
Aug 202681%8.9%6%2.7%1.5%
Sep 2026—————

  1. 1.Vinted

    81%

    Held 1st. 30.4M estimated branded searches, +22.1% vs prior month. Share +1.6 points.

  2. 2.Depop

    8.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Poshmark

    6%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  4. 4.ThredUp

    2.7%

    Held 4th. 1M estimated branded searches, +21.5% vs prior month. Share 0 points.

  5. 5.Vestiaire Collective

    1.5%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between ThredUp and its closest rivals

How has branded search demand for ThredUp changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ThredUp worldwide held steady at 1M.
  • Across the 11 months ending August 2026, ThredUp’s estimated Share of Search among resale fashion platforms worldwide peaked at 3.9% in February 2026 and was lowest at 2.3% in June 2026.

How did search popularity change for resale fashion platforms worldwide in August 2026?

  1. In August 2026, Vinted gained estimated Share of Search among resale fashion platforms worldwide, from 79.4% to 81%.

  2. In August 2026, Depop lost estimated Share of Search among resale fashion platforms worldwide, from 10.7% to 8.9%.

  3. Estimated monthly branded searches for Poshmark worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.

  4. Estimated monthly branded searches for Vestiaire Collective worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

Where does ThredUp compete?

ThredUp is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Second hand marketplaces5th of 52.5%Show ranking
Resale fashion platforms4th of 52.7%Shown above

How is ThredUp measured?

Brandwave collects information about searches that people make online using ThredUp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • thredup

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How the Brand Demand Index is measured

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