Second hand marketplaces:Which brands are most popular in search?
In August 2026, Vinted was the most searched among second hand marketplaces worldwide, with an estimated 30.4M branded searches and 77.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the marketplaces people resell items on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vinted, Depop, Mercari, Poshmark, ThredUp. The figures are in the table below the chart.
View monthly share of search table
| Month | Vinted | Depop | Mercari | Poshmark | ThredUp |
|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| Nov 2025 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| Dec 2025 | 77.7% | 7% | 7% | 5.7% | 2.6% |
| Jan 2026 | 75.8% | 6.8% | 6.8% | 6.8% | 3.7% |
| Feb 2026 | 75.8% | 6.8% | 6.8% | 6.8% | 3.7% |
| Mar 2026 | 77.3% | 7% | 7% | 5.7% | 3.1% |
| Apr 2026 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| May 2026 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| Jun 2026 | 79.9% | 7.2% | 5.9% | 4.8% | 2.2% |
| Jul 2026 | 75.1% | 10.1% | 6.8% | 5.5% | 2.5% |
| Aug 2026 | 77.5% | 8.5% | 5.7% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.5% | 30.4M | +22.1% | +2.4 points | |
| 2, held 2nd | 8.5% | 3.4M | 0% | -1.6 points | |
| 3, held 3rd | 5.7% | 2.2M | 0% | -1 points | |
| 4, held 4th | 5.7% | 2.2M | +22.4% | +0.2 points | |
| 5, held 5th | 2.5% | 1M | +21.5% | +0.1 points |
1.
Vinted77.5%
Held 1st. 30.4M estimated branded searches, +22.1% vs prior month. Share +2.4 points.
2.
Depop8.5%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.6 points.
3.
Mercari5.7%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -1 points.
4.
Poshmark5.7%
Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +0.2 points.
5.
ThredUp2.5%
Held 5th. 1M estimated branded searches, +21.5% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Vinted vs Depop: compare search popularity
- Vinted vs Mercari: compare search popularity
- Vinted vs Poshmark: compare search popularity
- Vinted vs ThredUp: compare search popularity
- Depop vs Mercari: compare search popularity
- Depop vs Poshmark: compare search popularity
- Depop vs ThredUp: compare search popularity
- Mercari vs Poshmark: compare search popularity
- Mercari vs ThredUp: compare search popularity
- Poshmark vs ThredUp: compare search popularity
- Compare any of these brands
Which brand is most popular in search among second hand marketplaces worldwide?
5 brands
In August 2026, Vinted was the most searched among second hand marketplaces worldwide, with an estimated 30.4M branded searches and 77.5% estimated Share of Search within this set. Depop is in 2nd place, 69 percentage points behind at 8.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Vinted | 80.6% → 77.5% | 80.6%Oct 2025 | 75.1%Jul 2026 | 1st |
| Depop | 5.9% → 8.5% | 10.1%Jul 2026 | 5.9%Oct 2025 | 2nd |
| Mercari | 5.9% → 5.7% | 7%Dec 2025 | 5.7%Aug 2026 | 3rd |
| Poshmark | 4.9% → 5.7% | 6.8%Jan 2026 | 4.8%Jun 2026 | 4th |
| ThredUp | 2.7% → 2.5% | 3.7%Jan 2026 | 2.2%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among second hand marketplaces worldwide decreased from 80.6% to 77.5%.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among second hand marketplaces worldwide increased from 5.9% to 8.5%.
- Across the 11 months ending August 2026, Poshmark’s estimated Share of Search among second hand marketplaces worldwide increased from 4.9% to 5.7%.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among second hand marketplaces worldwide peaked at 80.6% in October 2025 and was lowest at 75.1% in July 2026.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among second hand marketplaces worldwide peaked at 10.1% in July 2026 and was lowest at 5.9% in October 2025.
- Across the 11 months ending August 2026, Mercari’s estimated Share of Search among second hand marketplaces worldwide peaked at 7% in December 2025 and was lowest at 5.7% in August 2026.
- Across the 11 months ending August 2026, Poshmark’s estimated Share of Search among second hand marketplaces worldwide peaked at 6.8% in January 2026 and was lowest at 4.8% in June 2026.
- Across the 11 months ending August 2026, ThredUp’s estimated Share of Search among second hand marketplaces worldwide peaked at 3.7% in January 2026 and was lowest at 2.2% in June 2026.
- Across the 11 months ending August 2026, Mercari and ThredUp held steady: their estimated Share of Search among second hand marketplaces worldwide each moved less than 0.5 percentage points.
How did search popularity change for second hand marketplaces worldwide in August 2026?
4 changes
In August 2026, Vinted gained estimated Share of Search among second hand marketplaces worldwide, from 75.1% to 77.5%.
In August 2026, Depop lost estimated Share of Search among second hand marketplaces worldwide, from 10.1% to 8.5%.
In August 2026, Mercari lost estimated Share of Search among second hand marketplaces worldwide, from 6.8% to 5.7%.
Estimated monthly branded searches for Poshmark worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.
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