The RealReal vs Vinted:Which is more popular?
In September 2026, Vinted had more branded searches than The RealReal among resale fashion platforms worldwide. Vinted had about 37.2 million branded searches, while The RealReal had 1 million. Vinted made up 81.7% of all resale fashion platform searches we track, and The RealReal accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about resale fashion platforms, The RealReal appeared in all four answers and Vinted in one. The RealReal was mentioned before Vinted in every answer.
Who do people search for more?
Vinted, about 36 searches for every 1 for The RealReal
Who does AI mention more?
The RealReal, mentioned in every answer we collected
Who does AI recommend more?
The RealReal, named ahead of Vinted in every answer
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Top resale fashion platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The RealReal appeared in all four answers. Vinted was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The RealReal was listed before Vinted in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Poshmark1st
Depop2nd- The RealReal3rd
ThredUp4th
Vestiaire Collective5th- Vinted6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Depop4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Poshmark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The RealReal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ThredUp4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vinted1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vestiaire Collective1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about resale fashion platforms
4 answers
Asked ChatGPT
“Which resale fashion platform should I use?”
Asked ChatGPT
“What are the best resale fashion platforms?”
Asked ChatGPT
“What's the best resale fashion platform for second hand clothes?”
Searched Google, AI Overview
“sell used clothes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“buy second hand clothes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is The RealReal or Vinted more popular in search?
This chart shows how often people search Google for The RealReal and Vinted by name. Each line represents a brand's share of searches for all six resale fashion platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Vinted, The RealReal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vinted | Depop | Poshmark | The RealReal | ThredUp | Vestiaire Collective |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 6% | 4.9% | 2.7% | 2.7% | 1.8% |
| Nov 2025 | 81.9% | 6% | 4.9% | 2.7% | 2.7% | 1.8% |
| Dec 2025 | 79.4% | 7.1% | 5.8% | 3.3% | 2.6% | 1.8% |
| Jan 2026 | 76.7% | 6.9% | 6.9% | 3.7% | 3.8% | 2.1% |
| Feb 2026 | 77.5% | 7% | 7% | 3.1% | 3.8% | 1.7% |
| Mar 2026 | 79.7% | 7.2% | 5.9% | 2.6% | 3.2% | 1.4% |
| Apr 2026 | 82.1% | 6.1% | 4.9% | 2.7% | 2.7% | 1.5% |
| May 2026 | 82.1% | 6% | 4.9% | 2.8% | 2.7% | 1.5% |
| Jun 2026 | 81.7% | 7.4% | 4.9% | 2.7% | 2.2% | 1.2% |
| Jul 2026 | 77% | 10.4% | 5.7% | 3.1% | 2.5% | 1.4% |
| Aug 2026 | 78.8% | 8.7% | 5.8% | 2.7% | 2.6% | 1.4% |
| Sep 2026 | 81.7% | 9% | 4% | 2.2% | 1.8% | 1.2% |
How has the The RealReal and Vinted comparison changed over the last 12 months?
3 findings
- Vinted was ahead of The RealReal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 988K to 1M.
- Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms worldwide moved from 81.9% to 81.7%, and its estimated monthly branded searches moved from 30.4M to 37.2M.
How did search popularity change for resale fashion platforms worldwide in September 2026?
1 change
In September 2026, Vinted gained share of searches among resale fashion platforms worldwide, from 78.8% to 81.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The RealReal’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The RealReal
2 branded search terms
- the realreal
- therealreal
Vinted
1 branded search term
- vinted
Other head-to-heads among resale fashion platforms
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