How popular isVinted in search?
In August 2026, there were an estimated 30.4M branded searches for Vinted worldwide which held steady over the last 11 months. Vinted holds 77.5% estimated Share of Search among second hand marketplaces worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Vinted compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Second hand marketplaces | 1st of 5 | 77.5% | Shown below |
| Resale fashion platforms | 1st of 5 | 81% | Show ranking |
Which second hand marketplaces compete with Vinted?
Share of Search by month for Vinted, Depop, Mercari, Poshmark, ThredUp. The figures are in the table below the chart.
View monthly share of search table
| Month | Vinted | Depop | Mercari | Poshmark | ThredUp |
|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| Nov 2025 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| Dec 2025 | 77.7% | 7% | 7% | 5.7% | 2.6% |
| Jan 2026 | 75.8% | 6.8% | 6.8% | 6.8% | 3.7% |
| Feb 2026 | 75.8% | 6.8% | 6.8% | 6.8% | 3.7% |
| Mar 2026 | 77.3% | 7% | 7% | 5.7% | 3.1% |
| Apr 2026 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| May 2026 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| Jun 2026 | 79.9% | 7.2% | 5.9% | 4.8% | 2.2% |
| Jul 2026 | 75.1% | 10.1% | 6.8% | 5.5% | 2.5% |
| Aug 2026 | 77.5% | 8.5% | 5.7% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.5% | 30.4M | +22.1% | +2.4 points | |
| 2, held 2nd | 8.5% | 3.4M | 0% | -1.6 points | |
| 3, held 3rd | 5.7% | 2.2M | 0% | -1 points | |
| 4, held 4th | 5.7% | 2.2M | +22.4% | +0.2 points | |
| 5, held 5th | 2.5% | 1M | +21.5% | +0.1 points |
1.
Vinted77.5%
Held 1st. 30.4M estimated branded searches, +22.1% vs prior month. Share +2.4 points.
2.
Depop8.5%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.6 points.
3.
Mercari5.7%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -1 points.
4.
Poshmark5.7%
Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +0.2 points.
5.
ThredUp2.5%
Held 5th. 1M estimated branded searches, +21.5% vs prior month. Share +0.1 points.
Compare search popularity between Vinted and its closest rivals
How has branded search demand for Vinted changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vinted worldwide held steady at 30.4M.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among second hand marketplaces worldwide decreased from 80.6% to 77.5%.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among second hand marketplaces worldwide peaked at 80.6% in October 2025 and was lowest at 75.1% in July 2026.
How did search popularity change for second hand marketplaces worldwide in August 2026?
4 changes
In August 2026, Vinted gained estimated Share of Search among second hand marketplaces worldwide, from 75.1% to 77.5%.
In August 2026, Depop lost estimated Share of Search among second hand marketplaces worldwide, from 10.1% to 8.5%.
In August 2026, Mercari lost estimated Share of Search among second hand marketplaces worldwide, from 6.8% to 5.7%.
Estimated monthly branded searches for Poshmark worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.
How is Vinted measured?
Brandwave collects information about searches that people make online using Vinted’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vinted
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Is Vinted your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.