Mercari vs Vinted:Which is more popular by branded search?
In August 2026, Vinted had more branded searches than Mercari among second hand marketplaces worldwide. Vinted was estimated to have 30.4M branded searches compared to Mercari’s 2.2M, and held a 77.5% Share of Search versus Mercari’s 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mercari or Vinted?
Compare the marketplaces people resell items on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vinted, Mercari. The figures are in the table below the chart.
View monthly share of search table
| Month | Vinted | Depop | Mercari | Poshmark | ThredUp |
|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| Nov 2025 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| Dec 2025 | 77.7% | 7% | 7% | 5.7% | 2.6% |
| Jan 2026 | 75.8% | 6.8% | 6.8% | 6.8% | 3.7% |
| Feb 2026 | 75.8% | 6.8% | 6.8% | 6.8% | 3.7% |
| Mar 2026 | 77.3% | 7% | 7% | 5.7% | 3.1% |
| Apr 2026 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| May 2026 | 80.6% | 5.9% | 5.9% | 4.9% | 2.7% |
| Jun 2026 | 79.9% | 7.2% | 5.9% | 4.8% | 2.2% |
| Jul 2026 | 75.1% | 10.1% | 6.8% | 5.5% | 2.5% |
| Aug 2026 | 77.5% | 8.5% | 5.7% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Mercari and Vinted comparison changed over the last 12 months?
3 findings
- Vinted was ahead of Mercari in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mercari’s estimated Share of Search among second hand marketplaces worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among second hand marketplaces worldwide moved from 80.6% to 77.5%, and its estimated monthly branded searches held steady at 30.4M.
How did search popularity change for second hand marketplaces worldwide in August 2026?
2 changes
In August 2026, Vinted gained estimated Share of Search among second hand marketplaces worldwide, from 75.1% to 77.5%.
In August 2026, Mercari lost estimated Share of Search among second hand marketplaces worldwide, from 6.8% to 5.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Mercari’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.