The RealReal vs Vestiaire Collective:Which is searched more?
In September 2026, The RealReal had more branded searches than Vestiaire Collective among resale fashion platforms worldwide. The RealReal had about 1 million branded searches, while Vestiaire Collective had 550,000. The RealReal made up 2.2% of all resale fashion platform searches we track, and Vestiaire Collective accounted for 1.2%. These are worldwide searches for English-language branded terms.
Follow The RealReal vs Vestiaire Collective and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is The RealReal or Vestiaire Collective more popular in search?
Compare the platforms for buying and selling second hand fashion. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The RealReal, Vestiaire Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vinted | Depop | Poshmark | The RealReal | ThredUp | Vestiaire Collective |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 6% | 4.9% | 2.7% | 2.7% | 1.8% |
| Nov 2025 | 81.9% | 6% | 4.9% | 2.7% | 2.7% | 1.8% |
| Dec 2025 | 79.4% | 7.1% | 5.8% | 3.3% | 2.6% | 1.8% |
| Jan 2026 | 76.7% | 6.9% | 6.9% | 3.7% | 3.8% | 2.1% |
| Feb 2026 | 77.5% | 7% | 7% | 3.1% | 3.8% | 1.7% |
| Mar 2026 | 79.7% | 7.2% | 5.9% | 2.6% | 3.2% | 1.4% |
| Apr 2026 | 82.1% | 6.1% | 4.9% | 2.7% | 2.7% | 1.5% |
| May 2026 | 82.1% | 6% | 4.9% | 2.8% | 2.7% | 1.5% |
| Jun 2026 | 81.7% | 7.4% | 4.9% | 2.7% | 2.2% | 1.2% |
| Jul 2026 | 77% | 10.4% | 5.7% | 3.1% | 2.5% | 1.4% |
| Aug 2026 | 78.8% | 8.7% | 5.8% | 2.7% | 2.6% | 1.4% |
| Sep 2026 | 81.7% | 9% | 4% | 2.2% | 1.8% | 1.2% |
How has the The RealReal and Vestiaire Collective comparison changed over the last 12 months?
3 findings
- The RealReal was ahead of Vestiaire Collective in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 988K to 1M.
- Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among resale fashion platforms worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for resale fashion platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Vestiaire Collective worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The RealReal’s and Vestiaire Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The RealReal
2 branded search terms
- the realreal
- therealreal
Vestiaire Collective
1 branded search term
- vestiaire collective
Other head-to-heads among resale fashion platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.