Brandwave

How popular isThe RealReal?

In September 2026, people searched for The RealReal by name about 1 million times worldwide, about the same as the previous year. These searches made up 2.9% of all global fashion marketplace searches, placing The RealReal sixth out of ten marketplaces. When we asked both ChatGPT and Google AI Overviews about fashion marketplaces, The RealReal appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

The RealReal is the sixth most searched of 10 competitors and the third most recommended in AI answers.

  1. ZalandoShare of searches 57.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. ASOSShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. DepopShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. PoshmarkShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. The RealRealShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top fashion marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The RealReal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The RealReal is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farfetch1st
  2. SSENSE2nd
  3. The RealReal3rd
  4. ASOS4th
  5. Vestiaire Collective5th
  6. Poshmark6th
  7. Depop7th
  8. Zalando8th
  9. Shopbop9th
  10. Net-a-Porter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The RealReal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASOS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poshmark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Farfetch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vestiaire Collective3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SSENSE3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Depop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zalando1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shopbop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Net-a-Porter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fashion marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which fashion marketplaces compete with The RealReal?

The RealReal against fashion marketplaces worldwide, by month

Share of searches by month for Zalando, ASOS, Depop, Poshmark, Farfetch, The RealReal. The figures are in the table below the chart.

View monthly share of searches table
MonthZalandoASOSDepopPoshmarkFarfetchThe RealRealVestiaire CollectiveNet-a-PorterSSENSEShopbop
Oct 202558.2%17.4%6.4%5.2%4.3%2.8%1.9%1.3%1.9%0.57%
Nov 202564.6%15.9%4.8%3.9%3.9%2.1%1.4%1.2%1.7%0.52%
Dec 202562.5%15.4%5.6%4.6%4.6%2.6%1.4%1.1%1.7%0.5%
Jan 202656.7%17%6.2%6.2%5.1%3.3%1.9%1.5%1.5%0.56%
Feb 202654.9%16.5%7.4%7.4%5%3.3%1.8%1.5%1.5%0.67%
Mar 202656.5%16.9%7.6%6.2%5.1%2.7%1.5%1.2%1.5%0.68%
Apr 202658.6%17.6%6.4%5.3%4.3%2.8%1.6%1.3%1.6%0.58%
May 202658.7%17.6%6.4%5.3%4.3%2.9%1.6%1.3%1.3%0.58%
Jun 202659.8%14.7%8%5.4%4.4%2.9%1.3%1.6%1.3%0.59%
Jul 202658.9%14.4%9.7%5.3%4.3%2.9%1.3%1.3%1.3%0.58%
Aug 202658.1%14.3%9.5%6.4%4.3%2.9%1.6%1%1.3%0.57%
Sep 202657.4%14.1%11.5%5.1%4.2%2.9%1.5%1.3%1.3%0.69%

  1. 1.Zalando

    57.4%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.ASOS

    14.1%

    Held 2nd. 5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Depop

    11.5%

    Held 3rd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2 points.

  4. 4.Poshmark

    5.1%

    Held 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  5. 5.Farfetch

    4.2%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.The RealReal

    2.9%

    Held 6th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Vestiaire Collective

    1.5%

    Held 7th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Net-a-Porter

    1.3%

    Moved from 9th to 8th. 450K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  9. 9.SSENSE

    1.3%

    Moved from 8th to 9th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Shopbop

    0.69%

    Held 10th. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

Compare popularity between The RealReal and its closest rivals

Every comparison with The RealReal

14 comparisons

How has branded search demand for The RealReal changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The RealReal worldwide held steady, from 988K to 1M.
  • Across the 12 months ending September 2026, The RealReal’s share of searches among fashion marketplaces worldwide peaked at 3.3% in January 2026 and was lowest at 2.1% in November 2025.

How did search popularity change for fashion marketplaces worldwide in September 2026?

6 changes

  1. In September 2026, Depop gained share of searches among fashion marketplaces worldwide, from 9.5% to 11.5%.

  2. In September 2026, Poshmark lost share of searches among fashion marketplaces worldwide, from 6.4% to 5.1%.

  3. In September 2026, Zalando lost share of searches among fashion marketplaces worldwide, from 58.1% to 57.4%.

  4. ASOS’s share of searches among fashion marketplaces worldwide has lost ground for 3 months in a row, from 14.7% to 14.1% in September 2026.

  5. In September 2026, Net-a-Porter rose from 9th to 8th among fashion marketplaces worldwide.

  6. In September 2026, SSENSE fell from 8th to 9th among fashion marketplaces worldwide.

How are The RealReal’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The RealReal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the realreal
  • therealreal

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How the Brand Demand Index is measured

Where does The RealReal compete?

The RealReal is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Second hand marketplaces6th of 80.99%Show ranking
Resale fashion platforms4th of 62.2%Show ranking
Fashion marketplaces6th of 102.9%Shown above
Creator with pink hair and a pink jacket

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