Brandwave

How popular isDepop?

In September 2026, people searched for Depop by name about 4.1 million times worldwide, an 82.6% increase from the previous year. These searches made up 11.5% of all global fashion marketplace searches, placing Depop third out of ten marketplaces. When we asked both ChatGPT and Google AI Overviews about fashion marketplaces, Depop appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Depop is the third most searched of 10 competitors and the seventh most recommended in AI answers.

  1. ZalandoShare of searches 57.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. ASOSShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. DepopShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. PoshmarkShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. FarfetchShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+5 more

Depop website (opens in a new tab)

Follow Depop and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top fashion marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Depop was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Depop is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farfetch1st
  2. SSENSE2nd
  3. The RealReal3rd
  4. ASOS4th
  5. Vestiaire Collective5th
  6. Poshmark6th
  7. Depop7th
  8. Zalando8th
  9. Shopbop9th
  10. Net-a-Porter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The RealReal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASOS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poshmark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Farfetch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vestiaire Collective3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SSENSE3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Depop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zalando1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shopbop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Net-a-Porter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fashion marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which fashion marketplaces compete with Depop?

Depop against fashion marketplaces worldwide, by month

Share of searches by month for Zalando, ASOS, Depop, Poshmark, Farfetch, The RealReal. The figures are in the table below the chart.

View monthly share of searches table
MonthZalandoASOSDepopPoshmarkFarfetchThe RealRealVestiaire CollectiveNet-a-PorterSSENSEShopbop
Oct 202558.2%17.4%6.4%5.2%4.3%2.8%1.9%1.3%1.9%0.57%
Nov 202564.6%15.9%4.8%3.9%3.9%2.1%1.4%1.2%1.7%0.52%
Dec 202562.5%15.4%5.6%4.6%4.6%2.6%1.4%1.1%1.7%0.5%
Jan 202656.7%17%6.2%6.2%5.1%3.3%1.9%1.5%1.5%0.56%
Feb 202654.9%16.5%7.4%7.4%5%3.3%1.8%1.5%1.5%0.67%
Mar 202656.5%16.9%7.6%6.2%5.1%2.7%1.5%1.2%1.5%0.68%
Apr 202658.6%17.6%6.4%5.3%4.3%2.8%1.6%1.3%1.6%0.58%
May 202658.7%17.6%6.4%5.3%4.3%2.9%1.6%1.3%1.3%0.58%
Jun 202659.8%14.7%8%5.4%4.4%2.9%1.3%1.6%1.3%0.59%
Jul 202658.9%14.4%9.7%5.3%4.3%2.9%1.3%1.3%1.3%0.58%
Aug 202658.1%14.3%9.5%6.4%4.3%2.9%1.6%1%1.3%0.57%
Sep 202657.4%14.1%11.5%5.1%4.2%2.9%1.5%1.3%1.3%0.69%

  1. 1.Zalando

    57.4%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.ASOS

    14.1%

    Held 2nd. 5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Depop

    11.5%

    Held 3rd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2 points.

  4. 4.Poshmark

    5.1%

    Held 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  5. 5.Farfetch

    4.2%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.The RealReal

    2.9%

    Held 6th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Vestiaire Collective

    1.5%

    Held 7th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Net-a-Porter

    1.3%

    Moved from 9th to 8th. 450K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  9. 9.SSENSE

    1.3%

    Moved from 8th to 9th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Shopbop

    0.69%

    Held 10th. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

Compare popularity between Depop and its closest rivals

Every comparison with Depop

14 comparisons

How has branded search demand for Depop changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Depop worldwide rose from 2.2M to 4.1M.
  • Across the 12 months ending September 2026, Depop’s share of searches among fashion marketplaces worldwide increased from 6.4% to 11.5%.
  • Across the 12 months ending September 2026, Depop’s share of searches among fashion marketplaces worldwide peaked at 11.5% in September 2026 and was lowest at 4.8% in November 2025.

How did search popularity change for fashion marketplaces worldwide in September 2026?

6 changes

  1. In September 2026, Depop gained share of searches among fashion marketplaces worldwide, from 9.5% to 11.5%.

  2. In September 2026, Poshmark lost share of searches among fashion marketplaces worldwide, from 6.4% to 5.1%.

  3. In September 2026, Zalando lost share of searches among fashion marketplaces worldwide, from 58.1% to 57.4%.

  4. ASOS’s share of searches among fashion marketplaces worldwide has lost ground for 3 months in a row, from 14.7% to 14.1% in September 2026.

  5. In September 2026, Net-a-Porter rose from 9th to 8th among fashion marketplaces worldwide.

  6. In September 2026, SSENSE fell from 8th to 9th among fashion marketplaces worldwide.

How are Depop’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Depop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • depop

Do you work for Depop? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Depop compete?

Depop is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Second hand marketplaces3rd of 83.9%Show ranking
Resale fashion platforms2nd of 69%Show ranking
Fashion marketplaces3rd of 1011.5%Shown above
Creator with pink hair and a pink jacket

Is Depop your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free