Brandwave

How popular isVestiaire Collective?

In September 2026, people searched for Vestiaire Collective by name about 550,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 1.5% of all global fashion marketplace searches, placing Vestiaire Collective seventh out of ten marketplaces. When we asked both ChatGPT and Google AI Overviews about fashion marketplaces, Vestiaire Collective appeared in three of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Vestiaire Collective is the seventh most searched of 10 competitors and the fifth most recommended in AI answers.

  1. ZalandoShare of searches 57.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. ASOSShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. DepopShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. PoshmarkShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. Vestiaire CollectiveShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top fashion marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vestiaire Collective was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vestiaire Collective is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farfetch1st
  2. SSENSE2nd
  3. The RealReal3rd
  4. ASOS4th
  5. Vestiaire Collective5th
  6. Poshmark6th
  7. Depop7th
  8. Zalando8th
  9. Shopbop9th
  10. Net-a-Porter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The RealReal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASOS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poshmark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Farfetch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vestiaire Collective3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SSENSE3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Depop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zalando1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shopbop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Net-a-Porter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fashion marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which fashion marketplaces compete with Vestiaire Collective?

Vestiaire Collective against fashion marketplaces worldwide, by month

Share of searches by month for Zalando, ASOS, Depop, Poshmark, Farfetch, The RealReal, Vestiaire Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthZalandoASOSDepopPoshmarkFarfetchThe RealRealVestiaire CollectiveNet-a-PorterSSENSEShopbop
Oct 202558.2%17.4%6.4%5.2%4.3%2.8%1.9%1.3%1.9%0.57%
Nov 202564.6%15.9%4.8%3.9%3.9%2.1%1.4%1.2%1.7%0.52%
Dec 202562.5%15.4%5.6%4.6%4.6%2.6%1.4%1.1%1.7%0.5%
Jan 202656.7%17%6.2%6.2%5.1%3.3%1.9%1.5%1.5%0.56%
Feb 202654.9%16.5%7.4%7.4%5%3.3%1.8%1.5%1.5%0.67%
Mar 202656.5%16.9%7.6%6.2%5.1%2.7%1.5%1.2%1.5%0.68%
Apr 202658.6%17.6%6.4%5.3%4.3%2.8%1.6%1.3%1.6%0.58%
May 202658.7%17.6%6.4%5.3%4.3%2.9%1.6%1.3%1.3%0.58%
Jun 202659.8%14.7%8%5.4%4.4%2.9%1.3%1.6%1.3%0.59%
Jul 202658.9%14.4%9.7%5.3%4.3%2.9%1.3%1.3%1.3%0.58%
Aug 202658.1%14.3%9.5%6.4%4.3%2.9%1.6%1%1.3%0.57%
Sep 202657.4%14.1%11.5%5.1%4.2%2.9%1.5%1.3%1.3%0.69%

  1. 1.Zalando

    57.4%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.ASOS

    14.1%

    Held 2nd. 5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Depop

    11.5%

    Held 3rd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2 points.

  4. 4.Poshmark

    5.1%

    Held 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  5. 5.Farfetch

    4.2%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.The RealReal

    2.9%

    Held 6th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Vestiaire Collective

    1.5%

    Held 7th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Net-a-Porter

    1.3%

    Moved from 9th to 8th. 450K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  9. 9.SSENSE

    1.3%

    Moved from 8th to 9th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Shopbop

    0.69%

    Held 10th. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

Compare popularity between Vestiaire Collective and its closest rivals

Every comparison with Vestiaire Collective

11 comparisons

How has branded search demand for Vestiaire Collective changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vestiaire Collective worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Vestiaire Collective rose from 8th to 7th among fashion marketplaces worldwide.

How did search popularity change for fashion marketplaces worldwide in September 2026?

6 changes

  1. In September 2026, Depop gained share of searches among fashion marketplaces worldwide, from 9.5% to 11.5%.

  2. In September 2026, Poshmark lost share of searches among fashion marketplaces worldwide, from 6.4% to 5.1%.

  3. In September 2026, Zalando lost share of searches among fashion marketplaces worldwide, from 58.1% to 57.4%.

  4. ASOS’s share of searches among fashion marketplaces worldwide has lost ground for 3 months in a row, from 14.7% to 14.1% in September 2026.

  5. In September 2026, Net-a-Porter rose from 9th to 8th among fashion marketplaces worldwide.

  6. In September 2026, SSENSE fell from 8th to 9th among fashion marketplaces worldwide.

How are Vestiaire Collective’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vestiaire Collective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vestiaire collective

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How the Brand Demand Index is measured

Where does Vestiaire Collective compete?

Vestiaire Collective is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Resale fashion platforms6th of 61.2%Show ranking
Fashion marketplaces7th of 101.5%Shown above
Creator with pink hair and a pink jacket

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