Net-a-Porter vs Vestiaire Collective:Which is more popular?
In September 2026, Vestiaire Collective had more branded searches than Net-a-Porter among fashion marketplaces worldwide. Vestiaire Collective had about 550,000 branded searches, while Net-a-Porter had 450,000. Vestiaire Collective made up 1.5% of all fashion marketplace searches we track, and Net-a-Porter accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about fashion marketplaces, Vestiaire Collective appeared in three of the five answers and Net-a-Porter in none.
Who do people search for more?
Vestiaire Collective, about 22% more searches than Net-a-Porter
Who does AI mention more?
Vestiaire Collective, mentioned in 3 of 5 answers, Net-a-Porter in 0
Who does AI recommend more?
Vestiaire Collective, the only one of the two named
Follow Net-a-Porter vs Vestiaire Collective and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fashion marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vestiaire Collective was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Net-a-Porter did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Farfetch1st
SSENSE2nd
The RealReal3rd
ASOS4th- Vestiaire Collective5th
Poshmark6th
Depop7th
Zalando8th
Shopbop9th
Net-a-Porter–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The RealReal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ASOS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Poshmark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Farfetch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vestiaire Collective3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SSENSE3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Depop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zalando1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shopbop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Net-a-Porter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fashion marketplaces
5 answers
Asked ChatGPT
“Which fashion marketplace should I shop at?”
Asked ChatGPT
“What are the best fashion marketplaces?”
Asked ChatGPT
“What's the best fashion marketplace for designer clothes and accessories?”
Searched Google, AI Overview
“fashion marketplaces”
Searched Google, AI Overview
“clothes shopping online”
- 1ASOS
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Net-a-Porter or Vestiaire Collective more popular in search?
This chart shows how often people search Google for Net-a-Porter and Vestiaire Collective by name. Each line represents a brand's share of searches for all ten fashion marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Vestiaire Collective, Net-a-Porter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zalando | ASOS | Depop | Poshmark | Farfetch | The RealReal | Vestiaire Collective | Net-a-Porter | SSENSE | Shopbop |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 17.4% | 6.4% | 5.2% | 4.3% | 2.8% | 1.9% | 1.3% | 1.9% | 0.57% |
| Nov 2025 | 64.6% | 15.9% | 4.8% | 3.9% | 3.9% | 2.1% | 1.4% | 1.2% | 1.7% | 0.52% |
| Dec 2025 | 62.5% | 15.4% | 5.6% | 4.6% | 4.6% | 2.6% | 1.4% | 1.1% | 1.7% | 0.5% |
| Jan 2026 | 56.7% | 17% | 6.2% | 6.2% | 5.1% | 3.3% | 1.9% | 1.5% | 1.5% | 0.56% |
| Feb 2026 | 54.9% | 16.5% | 7.4% | 7.4% | 5% | 3.3% | 1.8% | 1.5% | 1.5% | 0.67% |
| Mar 2026 | 56.5% | 16.9% | 7.6% | 6.2% | 5.1% | 2.7% | 1.5% | 1.2% | 1.5% | 0.68% |
| Apr 2026 | 58.6% | 17.6% | 6.4% | 5.3% | 4.3% | 2.8% | 1.6% | 1.3% | 1.6% | 0.58% |
| May 2026 | 58.7% | 17.6% | 6.4% | 5.3% | 4.3% | 2.9% | 1.6% | 1.3% | 1.3% | 0.58% |
| Jun 2026 | 59.8% | 14.7% | 8% | 5.4% | 4.4% | 2.9% | 1.3% | 1.6% | 1.3% | 0.59% |
| Jul 2026 | 58.9% | 14.4% | 9.7% | 5.3% | 4.3% | 2.9% | 1.3% | 1.3% | 1.3% | 0.58% |
| Aug 2026 | 58.1% | 14.3% | 9.5% | 6.4% | 4.3% | 2.9% | 1.6% | 1% | 1.3% | 0.57% |
| Sep 2026 | 57.4% | 14.1% | 11.5% | 5.1% | 4.2% | 2.9% | 1.5% | 1.3% | 1.3% | 0.69% |
How has the Net-a-Porter and Vestiaire Collective comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Net-a-Porter took it in June 2026, Vestiaire Collective took it in August 2026.
- Across the 12 months ending September 2026, Net-a-Porter’s share of searches among fashion marketplaces worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among fashion marketplaces worldwide moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for fashion marketplaces worldwide in September 2026?
2 changes
In September 2026, Net-a-Porter rose from 9th to 8th among fashion marketplaces worldwide.
Estimated monthly branded searches for Vestiaire Collective worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Net-a-Porter’s and Vestiaire Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Net-a-Porter
1 branded search term
- netaporter
Vestiaire Collective
1 branded search term
- vestiaire collective
Other head-to-heads among fashion marketplaces
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.