How popular isNet-a-Porter in search?
In August 2026, there were an estimated 368K branded searches for Net-a-Porter worldwide which is down 18.2% over the last 11 months. Net-a-Porter holds 1.3% estimated Share of Search among fashion marketplaces worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fashion marketplaces compete with Net-a-Porter?
Share of Search by month for Zalando, ASOS, Farfetch, Net-a-Porter. The figures are in the table below the chart.
View monthly share of search table
| Month | Zalando | ASOS | Farfetch | Net-a-Porter | Shopbop |
|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 21.3% | 5.2% | 1.6% | 0.7% |
| Nov 2025 | 75.1% | 18.5% | 4.5% | 1.4% | 0.61% |
| Dec 2025 | 74.3% | 18.3% | 5.5% | 1.3% | 0.6% |
| Jan 2026 | 70.1% | 21% | 6.3% | 1.9% | 0.69% |
| Feb 2026 | 69.9% | 21.1% | 6.3% | 1.9% | 0.85% |
| Mar 2026 | 70.2% | 21.1% | 6.3% | 1.5% | 0.85% |
| Apr 2026 | 71.2% | 21.3% | 5.2% | 1.6% | 0.7% |
| May 2026 | 71.2% | 21.3% | 5.2% | 1.6% | 0.7% |
| Jun 2026 | 73.8% | 18.1% | 5.4% | 2% | 0.73% |
| Jul 2026 | 74% | 18.1% | 5.4% | 1.6% | 0.73% |
| Aug 2026 | 74.3% | 18.2% | 5.5% | 1.3% | 0.73% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.3% | 20.4M | 0% | +0.2 points | |
| 2, held 2nd | 18.2% | 5M | 0% | +0.1 points | |
| 3, held 3rd | 5.5% | 1.5M | 0% | 0 points | |
| 4, held 4th | 1.3% | 368K | -18.2% | -0.3 points | |
| 5, held 5th | 0.73% | 201K | 0% | 0 points |
1.
Zalando
74.3%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
ASOS
18.2%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Farfetch
5.5%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
1.3%
Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.
Shopbop0.73%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Net-a-Porter and its closest rivals
How has branded search demand for Net-a-Porter changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Net-a-Porter worldwide fell from 450K to 368K.
- Across the 11 months ending August 2026, Net-a-Porter’s estimated Share of Search among fashion marketplaces worldwide held steady, from 1.6% to 1.3%.
How did search popularity change for fashion marketplaces worldwide in August 2026?
3 changes
Zalando’s estimated Share of Search among fashion marketplaces worldwide has gained ground for 3 months in a row, from 71.2% to 74.3% in August 2026.
Estimated monthly branded searches for ASOS worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.
Estimated monthly branded searches for Net-a-Porter worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
How is Net-a-Porter measured?
Brandwave collects information about searches that people make online using Net-a-Porter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- net-a-porter
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Is Net-a-Porter your brand?
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