ASOS vs Net-a-Porter:Which is more popular by branded search?
In August 2026, ASOS had more branded searches than Net-a-Porter among fashion marketplaces worldwide. ASOS was estimated to have 5M branded searches compared to Net-a-Porter’s 368K, and held an 18.2% Share of Search versus Net-a-Porter’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ASOS or Net-a-Porter?
Compare the sites people buy fashion from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASOS, Net-a-Porter. The figures are in the table below the chart.
View monthly share of search table
| Month | Zalando | ASOS | Farfetch | Net-a-Porter | Shopbop |
|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 21.3% | 5.2% | 1.6% | 0.7% |
| Nov 2025 | 75.1% | 18.5% | 4.5% | 1.4% | 0.61% |
| Dec 2025 | 74.3% | 18.3% | 5.5% | 1.3% | 0.6% |
| Jan 2026 | 70.1% | 21% | 6.3% | 1.9% | 0.69% |
| Feb 2026 | 69.9% | 21.1% | 6.3% | 1.9% | 0.85% |
| Mar 2026 | 70.2% | 21.1% | 6.3% | 1.5% | 0.85% |
| Apr 2026 | 71.2% | 21.3% | 5.2% | 1.6% | 0.7% |
| May 2026 | 71.2% | 21.3% | 5.2% | 1.6% | 0.7% |
| Jun 2026 | 73.8% | 18.1% | 5.4% | 2% | 0.73% |
| Jul 2026 | 74% | 18.1% | 5.4% | 1.6% | 0.73% |
| Aug 2026 | 74.3% | 18.2% | 5.5% | 1.3% | 0.73% |
| Sep 2026 | — | — | — | — | — |
How has the ASOS and Net-a-Porter comparison changed over the last 12 months?
3 findings
- ASOS was ahead of Net-a-Porter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASOS’s estimated Share of Search among fashion marketplaces worldwide moved from 21.3% to 18.2%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 11 months ending August 2026, Net-a-Porter’s estimated Share of Search among fashion marketplaces worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for fashion marketplaces worldwide in August 2026?
2 changes
Estimated monthly branded searches for ASOS worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.
Estimated monthly branded searches for Net-a-Porter worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ASOS’s and Net-a-Porter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASOS
1 branded search term
- asos
Net-a-Porter
1 branded search term
- net-a-porter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.