Brandwave

Shopbop vs The RealReal:Which is more popular?

In September 2026, The RealReal had more branded searches than Shopbop among fashion marketplaces worldwide. The RealReal had about 1 million branded searches, while Shopbop had 246,000. The RealReal made up 2.9% of all fashion marketplace searches we track, and Shopbop accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about fashion marketplaces, The RealReal appeared in four of the five answers and Shopbop in one. The RealReal was mentioned before Shopbop in every answer.

Among fashion marketplaces worldwide in September 2026

Who do people search for more?

The RealReal, about 4 searches for every 1 for Shopbop

The RealReal 1M searchesShopbop 246K searches

Who does AI mention more?

The RealReal, mentioned in 4 of 5 answers, Shopbop in 1

The RealReal in 4 of 5Shopbop in 1 of 5

Who does AI recommend more?

The RealReal, named ahead of Shopbop in every answer

The RealReal first in 4Shopbop never first

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Top fashion marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The RealReal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shopbop was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The RealReal was listed before Shopbop in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farfetch1st
  2. SSENSE2nd
  3. The RealReal3rd
  4. ASOS4th
  5. Vestiaire Collective5th
  6. Poshmark6th
  7. Depop7th
  8. Zalando8th
  9. Shopbop9th
  10. Net-a-Porter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The RealReal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASOS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poshmark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Farfetch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vestiaire Collective3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SSENSE3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Depop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zalando1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shopbop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Net-a-Porter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fashion marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Shopbop or The RealReal more popular in search?

This chart shows how often people search Google for Shopbop and The RealReal by name. Each line represents a brand's share of searches for all ten fashion marketplaces we track, month by month, from English-language searches worldwide.

Shopbop and The RealReal among fashion marketplaces worldwide, by month

Share of searches by month for The RealReal, Shopbop. The figures are in the table below the chart.

View monthly share of searches table
MonthZalandoASOSDepopPoshmarkFarfetchThe RealRealVestiaire CollectiveNet-a-PorterSSENSEShopbop
Oct 202558.2%17.4%6.4%5.2%4.3%2.8%1.9%1.3%1.9%0.57%
Nov 202564.6%15.9%4.8%3.9%3.9%2.1%1.4%1.2%1.7%0.52%
Dec 202562.5%15.4%5.6%4.6%4.6%2.6%1.4%1.1%1.7%0.5%
Jan 202656.7%17%6.2%6.2%5.1%3.3%1.9%1.5%1.5%0.56%
Feb 202654.9%16.5%7.4%7.4%5%3.3%1.8%1.5%1.5%0.67%
Mar 202656.5%16.9%7.6%6.2%5.1%2.7%1.5%1.2%1.5%0.68%
Apr 202658.6%17.6%6.4%5.3%4.3%2.8%1.6%1.3%1.6%0.58%
May 202658.7%17.6%6.4%5.3%4.3%2.9%1.6%1.3%1.3%0.58%
Jun 202659.8%14.7%8%5.4%4.4%2.9%1.3%1.6%1.3%0.59%
Jul 202658.9%14.4%9.7%5.3%4.3%2.9%1.3%1.3%1.3%0.58%
Aug 202658.1%14.3%9.5%6.4%4.3%2.9%1.6%1%1.3%0.57%
Sep 202657.4%14.1%11.5%5.1%4.2%2.9%1.5%1.3%1.3%0.69%

How has the Shopbop and The RealReal comparison changed over the last 12 months?

3 findings
  • The RealReal was ahead of Shopbop in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Shopbop’s share of searches among fashion marketplaces worldwide moved from 0.57% to 0.69%, and its estimated monthly branded searches moved from 201K to 246K.
  • Across the 12 months ending September 2026, The RealReal’s share of searches among fashion marketplaces worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches moved from 988K to 1M.

How did search popularity change for fashion marketplaces worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Shopbop worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Shopbop’s and The RealReal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shopbop

1 branded search term

  • shopbop

The RealReal

2 branded search terms

  • the realreal
  • therealreal

How the Brand Demand Index is measured

Other head-to-heads among fashion marketplaces

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