OfferUp vs The RealReal:Which is searched more?
In September 2026, The RealReal had more branded searches than OfferUp among second hand marketplaces worldwide. The RealReal had about 1 million branded searches, while OfferUp had 823,000. The RealReal made up 0.99% of all second hand marketplace searches we track, and OfferUp accounted for 0.79%. These are worldwide searches for English-language branded terms.
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Is OfferUp or The RealReal more popular in search?
Compare the marketplaces people resell items on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The RealReal, OfferUp. The figures are in the table below the chart.
View monthly share of searches table
| Month | eBay | Vinted | Depop | Mercari | Poshmark | The RealReal | OfferUp | ThredUp |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 31.9% | 2.4% | 2.4% | 1.9% | 1% | 1% | 1% |
| Nov 2025 | 63.1% | 28.2% | 2.1% | 2.1% | 1.7% | 0.92% | 0.93% | 0.93% |
| Dec 2025 | 66.6% | 24.4% | 2.2% | 2.2% | 1.8% | 1% | 0.98% | 0.81% |
| Jan 2026 | 66% | 24.2% | 2.2% | 2.2% | 2.2% | 1.2% | 0.97% | 1.2% |
| Feb 2026 | 61.5% | 27.5% | 2.5% | 2.5% | 2.5% | 1.1% | 1.1% | 1.3% |
| Mar 2026 | 62.1% | 27.8% | 2.5% | 2.5% | 2% | 0.9% | 1.1% | 1.1% |
| Apr 2026 | 58.5% | 32% | 2.4% | 2.4% | 1.9% | 1% | 0.87% | 1.1% |
| May 2026 | 58.4% | 31.9% | 2.4% | 2.4% | 1.9% | 1.1% | 0.86% | 1.1% |
| Jun 2026 | 58.3% | 31.9% | 2.9% | 2.3% | 1.9% | 1% | 0.86% | 0.86% |
| Jul 2026 | 61.4% | 27.5% | 3.7% | 2.5% | 2% | 1.1% | 0.91% | 0.91% |
| Aug 2026 | 57.5% | 31.4% | 3.5% | 2.3% | 2.3% | 1.1% | 0.85% | 1% |
| Sep 2026 | 53.7% | 35.9% | 3.9% | 2.2% | 1.8% | 0.99% | 0.79% | 0.79% |
How has the OfferUp and The RealReal comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: The RealReal took it in December 2025, OfferUp took it in February 2026, The RealReal took it in April 2026.
- Across the 12 months ending September 2026, OfferUp’s share of searches among second hand marketplaces worldwide moved from 1% to 0.79%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, The RealReal’s share of searches among second hand marketplaces worldwide moved from 1% to 0.99%, and its estimated monthly branded searches moved from 988K to 1M.
How did search popularity change for second hand marketplaces worldwide in September 2026?
1 change
In September 2026, OfferUp rose from 8th to 7th among second hand marketplaces worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using OfferUp’s and The RealReal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OfferUp
1 branded search term
- offerup
The RealReal
2 branded search terms
- the realreal
- therealreal
Other head-to-heads among second hand marketplaces
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