eBay vs Mercari:Which is searched more?
In September 2026, eBay had more branded searches than Mercari among second hand marketplaces worldwide. eBay had about 55.6 million branded searches, while Mercari had 2.2 million. eBay made up 53.7% of all second hand marketplace searches we track, and Mercari accounted for 2.2%. These are worldwide searches for English-language branded terms.
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Is eBay or Mercari more popular in search?
Compare the marketplaces people resell items on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for eBay, Mercari. The figures are in the table below the chart.
View monthly share of searches table
| Month | eBay | Vinted | Depop | Mercari | Poshmark | The RealReal | OfferUp | ThredUp |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 31.9% | 2.4% | 2.4% | 1.9% | 1% | 1% | 1% |
| Nov 2025 | 63.1% | 28.2% | 2.1% | 2.1% | 1.7% | 0.92% | 0.93% | 0.93% |
| Dec 2025 | 66.6% | 24.4% | 2.2% | 2.2% | 1.8% | 1% | 0.98% | 0.81% |
| Jan 2026 | 66% | 24.2% | 2.2% | 2.2% | 2.2% | 1.2% | 0.97% | 1.2% |
| Feb 2026 | 61.5% | 27.5% | 2.5% | 2.5% | 2.5% | 1.1% | 1.1% | 1.3% |
| Mar 2026 | 62.1% | 27.8% | 2.5% | 2.5% | 2% | 0.9% | 1.1% | 1.1% |
| Apr 2026 | 58.5% | 32% | 2.4% | 2.4% | 1.9% | 1% | 0.87% | 1.1% |
| May 2026 | 58.4% | 31.9% | 2.4% | 2.4% | 1.9% | 1.1% | 0.86% | 1.1% |
| Jun 2026 | 58.3% | 31.9% | 2.9% | 2.3% | 1.9% | 1% | 0.86% | 0.86% |
| Jul 2026 | 61.4% | 27.5% | 3.7% | 2.5% | 2% | 1.1% | 0.91% | 0.91% |
| Aug 2026 | 57.5% | 31.4% | 3.5% | 2.3% | 2.3% | 1.1% | 0.85% | 1% |
| Sep 2026 | 53.7% | 35.9% | 3.9% | 2.2% | 1.8% | 0.99% | 0.79% | 0.79% |
How has the eBay and Mercari comparison changed over the last 12 months?
3 findings
- eBay was ahead of Mercari in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, eBay’s share of searches among second hand marketplaces worldwide moved from 58.3% to 53.7%, and its estimated monthly branded searches held steady at 55.6M.
- Across the 12 months ending September 2026, Mercari’s share of searches among second hand marketplaces worldwide moved from 2.4% to 2.2%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for second hand marketplaces worldwide in September 2026?
1 change
In September 2026, eBay lost share of searches among second hand marketplaces worldwide, from 57.5% to 53.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using eBay’s and Mercari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among second hand marketplaces
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