Brandwave

How popular isOfferUp?

In September 2026, people searched for OfferUp by name about 823,000 times worldwide, a 17.7% decrease from the previous year. These searches made up 0.79% of all global second hand marketplace searches, placing OfferUp seventh out of eight marketplaces. When we asked both ChatGPT and Google AI Overviews about second hand marketplaces, OfferUp appeared in three of the four answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

OfferUp is the seventh most searched of 8 competitors and the fourth most recommended in AI answers.

  1. eBayShare of searches 53.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. VintedShare of searches 35.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. DepopShare of searches 3.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. MercariShare of searches 2.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  5. OfferUpShare of searches 0.79%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top second hand marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OfferUp was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. OfferUp is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. eBay1st
  2. Poshmark2nd
  3. Mercari3rd
  4. OfferUp4th
  5. Depop5th
  6. The RealReal6th
  7. ThredUp7th
  8. Vinted–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eBay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mercari4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Poshmark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Depop3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The RealReal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OfferUp3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ThredUp2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vinted0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about second hand marketplaces

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which second hand marketplaces compete with OfferUp?

OfferUp against second hand marketplaces worldwide, by month

Share of searches by month for eBay, Vinted, Depop, Mercari, OfferUp. The figures are in the table below the chart.

View monthly share of searches table
MontheBayVintedDepopMercariPoshmarkThe RealRealOfferUpThredUp
Oct 202558.3%31.9%2.4%2.4%1.9%1%1%1%
Nov 202563.1%28.2%2.1%2.1%1.7%0.92%0.93%0.93%
Dec 202566.6%24.4%2.2%2.2%1.8%1%0.98%0.81%
Jan 202666%24.2%2.2%2.2%2.2%1.2%0.97%1.2%
Feb 202661.5%27.5%2.5%2.5%2.5%1.1%1.1%1.3%
Mar 202662.1%27.8%2.5%2.5%2%0.9%1.1%1.1%
Apr 202658.5%32%2.4%2.4%1.9%1%0.87%1.1%
May 202658.4%31.9%2.4%2.4%1.9%1.1%0.86%1.1%
Jun 202658.3%31.9%2.9%2.3%1.9%1%0.86%0.86%
Jul 202661.4%27.5%3.7%2.5%2%1.1%0.91%0.91%
Aug 202657.5%31.4%3.5%2.3%2.3%1.1%0.85%1%
Sep 202653.7%35.9%3.9%2.2%1.8%0.99%0.79%0.79%

  1. 1.eBay

    53.7%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -3.9 points.

  2. 2.Vinted

    35.9%

    Held 2nd. 37.2M estimated branded searches, +22.4% vs prior month. Share +4.5 points.

  3. 3.Depop

    3.9%

    Held 3rd. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  4. 4.Mercari

    2.2%

    Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Poshmark

    1.8%

    Held 5th. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  6. 6.The RealReal

    0.99%

    Held 6th. 1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.OfferUp

    0.79%

    Moved from 8th to 7th. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.ThredUp

    0.79%

    Moved from 7th to 8th. 823K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

Compare popularity between OfferUp and its closest rivals

Every comparison with OfferUp

7 comparisons

How has branded search demand for OfferUp changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OfferUp worldwide fell from 1M to 823K.
  • Across the 12 months ending September 2026, OfferUp fell from 6th to 7th among second hand marketplaces worldwide.

How did search popularity change for second hand marketplaces worldwide in September 2026?

6 changes

  1. In September 2026, Vinted gained share of searches among second hand marketplaces worldwide, from 31.4% to 35.9%.

  2. In September 2026, eBay lost share of searches among second hand marketplaces worldwide, from 57.5% to 53.7%.

  3. In September 2026, Poshmark lost share of searches among second hand marketplaces worldwide, from 2.3% to 1.8%.

  4. In September 2026, OfferUp rose from 8th to 7th among second hand marketplaces worldwide.

  5. In September 2026, ThredUp fell from 7th to 8th among second hand marketplaces worldwide.

  6. Estimated monthly branded searches for Depop worldwide rose 82.6% over 12 measured months, from 2.2M to 4.1M in September 2026.

How are OfferUp’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OfferUp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • offerup

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How the Brand Demand Index is measured

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