Brandwave

How popular isSunbrella in search?

In September 2026, there were an estimated 33.1K branded searches for Sunbrella worldwide which is up 22.1% over the last 12 months. Sunbrella holds 0.06% estimated Share of Search among chaise Lounge brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA97.6%
  2. West Elm2.1%
  3. Blue0.16%
  4. Sunbrella0.06%
Sunbrella website (opens in a new tab)

Follow Sunbrella and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which chaise Lounge brands compete with Sunbrella?

Sunbrella against chaise Lounge brands worldwide, by month

Share of Search by month for IKEA, West Elm, Sunbrella. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAWest ElmBlueSunbrella
Oct 202597.6%2.1%0.19%0.05%
Nov 202596.6%3.2%0.22%0.04%
Dec 202597.6%2.1%0.23%0.03%
Jan 202697.6%2.1%0.23%0.04%
Feb 202697.6%2.1%0.23%0.06%
Mar 202697.5%2.1%0.23%0.09%
Apr 202697.6%2.1%0.2%0.11%
May 202697.1%2.6%0.19%0.13%
Jun 202697.5%2.1%0.19%0.13%
Jul 202697.5%2.1%0.23%0.11%
Aug 202697.6%2.1%0.19%0.07%
Sep 202697.6%2.1%0.16%0.06%

  1. 1.IKEA

    97.6%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.West Elm

    2.1%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Blue

    0.16%

    Held 3rd. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Sunbrella

    0.06%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.

Compare search popularity between Sunbrella and its closest rivals

Every comparison with Sunbrella

How has branded search demand for Sunbrella changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sunbrella worldwide rose from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Sunbrella’s estimated Share of Search among chaise Lounge brands worldwide held steady, from 0.05% to 0.06%.

How did search popularity change for chaise Lounge brands worldwide in September 2026?

  1. Estimated monthly branded searches for Sunbrella worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

Where does Sunbrella compete?

Sunbrella is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chaise Lounge brands4th of 40.06%Shown above
Outdoor furniture brands6th of 70.65%Show ranking
Throw Pillows brands3rd of 30.79%Show ranking
Parasols2nd of 627.6%Show ranking
Awnings brands3rd of 428.5%Show ranking

How is Sunbrella measured?

Brandwave collects information about searches that people make online using Sunbrella’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sunbrella

Do you work for Sunbrella? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Sunbrella your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free