Sunbrella vs West Elm:Which is searched more?
In September 2026, West Elm had more branded searches than Sunbrella among chaise Lounge brands worldwide. West Elm was estimated to have 1.2M branded searches compared to Sunbrella’s 33.1K, and held a 2.1% Share of Search versus Sunbrella’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sunbrella or West Elm?
Compare the chaise lounge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for West Elm, Sunbrella. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | West Elm | Blue | Sunbrella |
|---|---|---|---|---|
| Oct 2025 | 97.6% | 2.1% | 0.19% | 0.05% |
| Nov 2025 | 96.6% | 3.2% | 0.22% | 0.04% |
| Dec 2025 | 97.6% | 2.1% | 0.23% | 0.03% |
| Jan 2026 | 97.6% | 2.1% | 0.23% | 0.04% |
| Feb 2026 | 97.6% | 2.1% | 0.23% | 0.06% |
| Mar 2026 | 97.5% | 2.1% | 0.23% | 0.09% |
| Apr 2026 | 97.6% | 2.1% | 0.2% | 0.11% |
| May 2026 | 97.1% | 2.6% | 0.19% | 0.13% |
| Jun 2026 | 97.5% | 2.1% | 0.19% | 0.13% |
| Jul 2026 | 97.5% | 2.1% | 0.23% | 0.11% |
| Aug 2026 | 97.6% | 2.1% | 0.19% | 0.07% |
| Sep 2026 | 97.6% | 2.1% | 0.16% | 0.06% |
How has the Sunbrella and West Elm comparison changed over the last 12 months?
3 findings
- West Elm was ahead of Sunbrella in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sunbrella’s estimated Share of Search among chaise Lounge brands worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, West Elm’s estimated Share of Search among chaise Lounge brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for chaise Lounge brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sunbrella worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
Other head-to-heads among chaise Lounge brands
How each brand is measured
Brandwave collects information about searches that people make online using Sunbrella’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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