Brandwave

How popular isWest Elm in search?

In September 2026, there were an estimated 1.2M branded searches for West Elm worldwide which held steady over the last 12 months. West Elm holds 77.8% estimated Share of Search among rug brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. West Elm77.8%
  2. Rugs USA12.8%
  3. Nordic Knots8%
  4. Miss Amara0.94%
  5. Beni Rugs0.42%
  6. Rug Culture0.12%
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Which rug brands compete with West Elm?

West Elm against rug brands worldwide, by month

Share of Search by month for West Elm, Rugs USA, Nordic Knots. The figures are in the table below the chart.

View monthly share of search table
MonthWest ElmRugs USANordic KnotsMiss AmaraBeni RugsRug Culture
Oct 202581.2%11%5.6%1.5%0.66%0.13%
Nov 202584.2%9.3%4.7%1.2%0.46%0.09%
Dec 202582.4%11.1%4.8%1%0.55%0.11%
Jan 202679.5%13.1%5.8%0.96%0.53%0.12%
Feb 202678.7%13%6.8%0.95%0.52%0.13%
Mar 202678.3%12.9%7%1.2%0.52%0.15%
Apr 202678.5%13%6.8%1.2%0.42%0.15%
May 202679.6%13.1%5.8%0.97%0.35%0.12%
Jun 202678.9%13%5.9%1.4%0.52%0.19%
Jul 202676.2%15.3%6.8%1.1%0.41%0.18%
Aug 202678.5%12.9%7%0.95%0.42%0.15%
Sep 202677.8%12.8%8%0.94%0.42%0.12%

  1. 1.West Elm

    77.8%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Rugs USA

    12.8%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Nordic Knots

    8%

    Held 3rd. 125K estimated branded searches, +14.9% vs prior month. Share +1 points.

  4. 4.Miss Amara

    0.94%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Beni Rugs

    0.42%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Rug Culture

    0.12%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between West Elm and its closest rivals

Every comparison with West Elm

How has branded search demand for West Elm changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for West Elm worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, West Elm’s estimated Share of Search among rug brands worldwide decreased from 81.2% to 77.8%.
  • Across the 12 months ending September 2026, West Elm’s estimated Share of Search among rug brands worldwide peaked at 84.2% in November 2025 and was lowest at 76.2% in July 2026.

How did search popularity change for rug brands worldwide in September 2026?

  1. In September 2026, Nordic Knots gained estimated Share of Search among rug brands worldwide, from 7% to 8%.

  2. In September 2026, West Elm lost estimated Share of Search among rug brands worldwide, from 78.5% to 77.8%.

  3. Estimated monthly branded searches for Rugs USA worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  4. Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Miss Amara worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How is West Elm measured?

Brandwave collects information about searches that people make online using West Elm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • west elm

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How the Brand Demand Index is measured

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