Brandwave

How popular isSTōK?

In September 2026, people searched for STōK by name about 60,500 times worldwide, a 49.4% increase from the previous year. These searches made up 7.6% of all global cold brew brand searches, placing STōK fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about cold brew brands, STōK appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

STōK is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. Jimmy'sShare of searches 57.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StumptownShare of searches 17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. La ColombeShare of searches 13.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. STōKShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Califia FarmsShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top cold brew brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, STōK appeared in all five answers. STōK is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Colombe1st
  2. Stumptown2nd
  3. STōK3rd
  4. Califia Farms4th
  5. Jimmy's–
  6. Minor Figures–
  7. Grind–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • STōK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stumptown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Colombe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Califia Farms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Minor Figures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold brew brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cold brew brands compete with STōK?

STōK against cold brew brands worldwide, by month

Share of searches by month for Jimmy's, Stumptown, La Colombe, STōK, Califia Farms. The figures are in the table below the chart.

View monthly share of searches table
MonthJimmy'sStumptownLa ColombeSTōKCalifia FarmsMinor FiguresGrind
Oct 202553.5%23.8%13%4.8%3.6%1.2%0.06%
Nov 202561.6%18.4%12.3%3.7%2.8%1.1%0.08%
Dec 202564.2%15.7%12.8%3.9%2.6%0.77%0.06%
Jan 202663.4%15.5%12.6%3.8%3.5%1.1%0.04%
Feb 202659.7%17.8%14.5%3.6%3.3%1.1%0.04%
Mar 202657%17%17%4.2%3.5%1.2%0.07%
Apr 202659.1%17.6%14.4%4.3%3.2%1.3%0.08%
May 202656%20.3%13.5%6.1%2.8%1.2%0.11%
Jun 202657.3%17.1%13.9%7.6%2.9%1%0.11%
Jul 202657.2%17%13.9%7.6%3.1%1%0.09%
Aug 202657.2%17.1%13.9%7.6%3.1%1%0.07%
Sep 202657.1%17%13.9%7.6%3.1%1.2%0.05%

  1. 1.Jimmy's

    57.1%

    Held 1st. 452K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Stumptown

    17%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.La Colombe

    13.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.STōK

    7.6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Califia Farms

    3.1%

    Held 5th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Minor Figures

    1.2%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  7. 7.Grind

    0.05%

    Held 7th. 390 estimated branded searches, -33.9% vs prior month. Share 0 points.

Compare popularity between STōK and its closest rivals

Every comparison with STōK

10 comparisons

How has branded search demand for STōK changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for STōK worldwide rose from 40.5K to 60.5K.
  • Across the 12 months ending September 2026, STōK’s share of searches among cold brew brands worldwide increased from 4.8% to 7.6%.
  • Across the 12 months ending September 2026, STōK’s share of searches among cold brew brands worldwide peaked at 7.6% in June 2026 and was lowest at 3.6% in February 2026.

How did search popularity change for cold brew brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for STōK worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026.

  2. Estimated monthly branded searches for Stumptown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

  3. Estimated monthly branded searches for Grind worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  4. Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.

How are STōK’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using STōK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stok cold brew

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How the Brand Demand Index is measured

Where does STōK compete?

STōK is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Iced coffee brands6th of 83.7%Show ranking
Cold brew brands4th of 77.6%Shown above
Creator with pink hair and a pink jacket

Is STōK your brand?

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