Minor Figures vs STōK:Which is more popular?
In September 2026, STōK had more branded searches than Minor Figures among cold brew brands worldwide. STōK had about 60,500 branded searches, while Minor Figures had 9,900. STōK made up 7.6% of all cold brew brand searches we track, and Minor Figures accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about cold brew brands, STōK appeared in all five answers and Minor Figures in none.
Who do people search for more?
STōK, about 6 searches for every 1 for Minor Figures
Who does AI mention more?
STōK, mentioned in every answer we collected
Who does AI recommend more?
STōK, the only one of the two named
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Top cold brew brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, STōK appeared in all five answers. Minor Figures did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- STōK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stumptown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Colombe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Califia Farms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Minor Figures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cold brew brands
5 answers
Asked ChatGPT
“Which cold brew brand should I buy?”
Asked ChatGPT
“What are the best cold brew brands?”
Asked ChatGPT
“What's the best cold brew brand for iced coffee?”
Searched Google, AI Overview
“cold brew coffee”
- 1STōK
Searched Google, AI Overview
“best cold brew”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Minor Figures or STōK more popular in search?
This chart shows how often people search Google for Minor Figures and STōK by name. Each line represents a brand's share of searches for all seven cold brew brands we track, month by month, from English-language searches worldwide.
Share of searches by month for STōK, Minor Figures. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jimmy's | Stumptown | La Colombe | STōK | Califia Farms | Minor Figures | Grind |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 23.8% | 13% | 4.8% | 3.6% | 1.2% | 0.06% |
| Nov 2025 | 61.6% | 18.4% | 12.3% | 3.7% | 2.8% | 1.1% | 0.08% |
| Dec 2025 | 64.2% | 15.7% | 12.8% | 3.9% | 2.6% | 0.77% | 0.06% |
| Jan 2026 | 63.4% | 15.5% | 12.6% | 3.8% | 3.5% | 1.1% | 0.04% |
| Feb 2026 | 59.7% | 17.8% | 14.5% | 3.6% | 3.3% | 1.1% | 0.04% |
| Mar 2026 | 57% | 17% | 17% | 4.2% | 3.5% | 1.2% | 0.07% |
| Apr 2026 | 59.1% | 17.6% | 14.4% | 4.3% | 3.2% | 1.3% | 0.08% |
| May 2026 | 56% | 20.3% | 13.5% | 6.1% | 2.8% | 1.2% | 0.11% |
| Jun 2026 | 57.3% | 17.1% | 13.9% | 7.6% | 2.9% | 1% | 0.11% |
| Jul 2026 | 57.2% | 17% | 13.9% | 7.6% | 3.1% | 1% | 0.09% |
| Aug 2026 | 57.2% | 17.1% | 13.9% | 7.6% | 3.1% | 1% | 0.07% |
| Sep 2026 | 57.1% | 17% | 13.9% | 7.6% | 3.1% | 1.2% | 0.05% |
How has the Minor Figures and STōK comparison changed over the last 12 months?
3 findings
- STōK was ahead of Minor Figures in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Minor Figures’ share of searches among cold brew brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, STōK’s share of searches among cold brew brands worldwide moved from 4.8% to 7.6%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for cold brew brands worldwide in September 2026?
1 change
Estimated monthly branded searches for STōK worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Minor Figures’ and STōK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Minor Figures
1 branded search term
- minor figures
STōK
1 branded search term
- stok cold brew
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