Califia Farms vs STōK:Which is more popular?
In September 2026, STōK had more branded searches than Califia Farms among cold brew brands worldwide. STōK had about 60,500 branded searches, while Califia Farms had 24,700. STōK made up 7.6% of all cold brew brand searches we track, and Califia Farms accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about cold brew brands, STōK appeared in all five answers and Califia Farms in one. STōK was mentioned before Califia Farms in two out of three answers.
Who do people search for more?
STōK, about 2 searches for every 1 for Califia Farms
Who does AI mention more?
STōK, mentioned in every answer we collected
Who does AI recommend more?
STōK, named ahead of Califia Farms in 2 of 3 answers
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Top cold brew brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, STōK appeared in all five answers. Califia Farms was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. STōK was listed before Califia Farms in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- STōK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stumptown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Colombe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Califia Farms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Minor Figures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cold brew brands
5 answers
Asked ChatGPT
“Which cold brew brand should I buy?”
Asked ChatGPT
“What are the best cold brew brands?”
Asked ChatGPT
“What's the best cold brew brand for iced coffee?”
Searched Google, AI Overview
“cold brew coffee”
- 1STōK
Searched Google, AI Overview
“best cold brew”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Califia Farms or STōK more popular in search?
This chart shows how often people search Google for Califia Farms and STōK by name. Each line represents a brand's share of searches for all seven cold brew brands we track, month by month, from English-language searches worldwide.
Share of searches by month for STōK, Califia Farms. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jimmy's | Stumptown | La Colombe | STōK | Califia Farms | Minor Figures | Grind |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 23.8% | 13% | 4.8% | 3.6% | 1.2% | 0.06% |
| Nov 2025 | 61.6% | 18.4% | 12.3% | 3.7% | 2.8% | 1.1% | 0.08% |
| Dec 2025 | 64.2% | 15.7% | 12.8% | 3.9% | 2.6% | 0.77% | 0.06% |
| Jan 2026 | 63.4% | 15.5% | 12.6% | 3.8% | 3.5% | 1.1% | 0.04% |
| Feb 2026 | 59.7% | 17.8% | 14.5% | 3.6% | 3.3% | 1.1% | 0.04% |
| Mar 2026 | 57% | 17% | 17% | 4.2% | 3.5% | 1.2% | 0.07% |
| Apr 2026 | 59.1% | 17.6% | 14.4% | 4.3% | 3.2% | 1.3% | 0.08% |
| May 2026 | 56% | 20.3% | 13.5% | 6.1% | 2.8% | 1.2% | 0.11% |
| Jun 2026 | 57.3% | 17.1% | 13.9% | 7.6% | 2.9% | 1% | 0.11% |
| Jul 2026 | 57.2% | 17% | 13.9% | 7.6% | 3.1% | 1% | 0.09% |
| Aug 2026 | 57.2% | 17.1% | 13.9% | 7.6% | 3.1% | 1% | 0.07% |
| Sep 2026 | 57.1% | 17% | 13.9% | 7.6% | 3.1% | 1.2% | 0.05% |
How has the Califia Farms and STōK comparison changed over the last 12 months?
3 findings
- STōK was ahead of Califia Farms in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Califia Farms’ share of searches among cold brew brands worldwide moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 30.2K to 24.7K.
- Across the 12 months ending September 2026, STōK’s share of searches among cold brew brands worldwide moved from 4.8% to 7.6%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for cold brew brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for STōK worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Califia Farms’ and STōK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Califia Farms
2 branded search terms
- califia
- califia farms
STōK
1 branded search term
- stok cold brew
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