How popular isSnowflake in search?
In September 2026, there were an estimated 9.9K branded searches for Snowflake worldwide which is down 33.1% over the last 12 months. Snowflake holds 1.2% estimated Share of Search among data lakehouse platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Databricks65.6%
BigQuery16.1%
Microsoft Fabric16.1%
Snowflake1.2%Dremio0.97%
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Where does Snowflake compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Data lakehouse platforms | 4th of 5 | 1.2% | Shown below |
| Data warehouse platforms | 4th of 5 | 1.2% | Show ranking |
| Data warehouses | 3rd of 6 | 1.4% | Show ranking |
| Data marketplace platforms | 1st of 4 | 72.5% | Show ranking |
Which data lakehouse platforms compete with Snowflake?
Share of Search by month for Databricks, BigQuery, Microsoft Fabric, Snowflake. The figures are in the table below the chart.
View monthly share of search table
| Month | Databricks | BigQuery | Microsoft Fabric | Snowflake | Dremio |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 18.1% | 18.1% | 2% | 1.6% |
| Nov 2025 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| Dec 2025 | 65.2% | 15.9% | 15.9% | 1.8% | 1.2% |
| Jan 2026 | 60.4% | 18.1% | 18.1% | 2% | 1.3% |
| Feb 2026 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| Mar 2026 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| Apr 2026 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| May 2026 | 61.9% | 18.6% | 15.1% | 1.4% | 3.1% |
| Jun 2026 | 65.5% | 16.1% | 16.1% | 1.2% | 1.2% |
| Jul 2026 | 60.6% | 18.2% | 18.2% | 1.3% | 1.6% |
| Aug 2026 | 65.4% | 16% | 16% | 1.4% | 1.2% |
| Sep 2026 | 65.6% | 16.1% | 16.1% | 1.2% | 0.97% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 550K | +22.2% | +0.2 points | |
| 2, held 2nd | 16.1% | 135K | +22.7% | +0.1 points | |
| 3, held 3rd | 16.1% | 135K | +22.7% | +0.1 points | |
| 4, held 4th | 1.2% | 9.9K | 0% | -0.3 points | |
| 5, held 5th | 0.97% | 8.1K | 0% | -0.2 points |
65.6%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
2.
BigQuery16.1%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
16.1%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
1.2%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
0.97%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Snowflake and its closest rivals
How has branded search demand for Snowflake changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Snowflake worldwide fell from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Snowflake’s estimated Share of Search among data lakehouse platforms worldwide decreased from 2% to 1.2%.
How did search popularity change for data lakehouse platforms worldwide in September 2026?
3 changes
Estimated monthly branded searches for Databricks worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for Dremio worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
How is Snowflake measured?
Brandwave collects information about searches that people make online using Snowflake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- snowflake data
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Is Snowflake your brand?
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