How popular isSmile.io in search?
In August 2026, there were an estimated 2.1K branded searches for Smile.io worldwide which held steady over the last 11 months. Smile.io holds 7.4% estimated Share of Search among referral programme platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yotpo69.3%
Ambassador12.6%
Smile.io7.4%
Talkable5.7%
ReferralCandy4.9%
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Which referral programme platforms compete with Smile.io?
Share of Search by month for Yotpo, Ambassador, Smile.io, Talkable, ReferralCandy. The figures are in the table below the chart.
View monthly share of search table
| Month | Yotpo | Ambassador | Smile.io | Talkable | ReferralCandy |
|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 8.8% | 5.2% | 5.9% | 7.4% |
| Nov 2025 | 71.8% | 8.6% | 6.4% | 5.7% | 7.4% |
| Dec 2025 | 72% | 8.9% | 5.7% | 5.9% | 7.6% |
| Jan 2026 | 70.2% | 10.6% | 6.2% | 5.7% | 7.3% |
| Feb 2026 | 71.7% | 8.7% | 6.3% | 5.7% | 7.5% |
| Mar 2026 | 69.3% | 10.3% | 7.7% | 5.5% | 7.2% |
| Apr 2026 | 76% | 9% | 5.2% | 4.8% | 5% |
| May 2026 | 72.5% | 8.9% | 6.5% | 5.9% | 6.2% |
| Jun 2026 | 72.5% | 10.9% | 5.7% | 5.8% | 5.1% |
| Jul 2026 | 73.3% | 10.9% | 5.7% | 4.9% | 5.1% |
| Aug 2026 | 69.3% | 12.6% | 7.4% | 5.7% | 4.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.3% | 19.8K | -18.1% | -3.9 points | |
| 2, held 2nd | 12.6% | 3.6K | 0% | +1.7 points | |
| 3, held 3rd | 7.4% | 2.1K | +12.2% | +1.7 points | |
| 4, moved from 5th to 4th | 5.7% | 1.6K | 0% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.9% | 1.4K | -17.2% | -0.2 pointsmoved from 4th to 5th |
1.
Yotpo69.3%
Held 1st. 19.8K estimated branded searches, -18.1% vs prior month. Share -3.9 points.
12.6%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Smile.io7.4%
Held 3rd. 2.1K estimated branded searches, +12.2% vs prior month. Share +1.7 points.
4.
Talkable5.7%
Moved from 5th to 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.9%
Moved from 4th to 5th. 1.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.
Compare search popularity between Smile.io and its closest rivals
How has branded search demand for Smile.io changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smile.io worldwide held steady at 2.1K.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among referral programme platforms worldwide increased from 5.2% to 7.4%.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among referral programme platforms worldwide peaked at 7.7% in March 2026 and was lowest at 5.2% in October 2025.
- Across the 11 months ending August 2026, Smile.io rose from 5th to 3rd among referral programme platforms worldwide.
How did search popularity change for referral programme platforms worldwide in August 2026?
5 changes
In August 2026, Talkable overtook ReferralCandy to rank 4th among referral programme platforms worldwide, at 5.7%.
In August 2026, Ambassador gained estimated Share of Search among referral programme platforms worldwide, from 10.9% to 12.6%.
In August 2026, Smile.io gained estimated Share of Search among referral programme platforms worldwide, from 5.7% to 7.4%.
In August 2026, Yotpo lost estimated Share of Search among referral programme platforms worldwide, from 73.3% to 69.3%.
Estimated monthly branded searches for ReferralCandy worldwide fell 53.3% over 11 measured months, from 3K to 1.4K in August 2026.
Where does Smile.io compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ecommerce loyalty platforms | 4th of 5 | 7.3% | Show ranking |
| Referral programme platforms | 3rd of 5 | 7.4% | Shown above |
| Loyalty programme platforms | 4th of 5 | 7.5% | Show ranking |
| Loyalty program software | 3rd of 6 | 7.7% | Show ranking |
How is Smile.io measured?
Brandwave collects information about searches that people make online using Smile.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- smile io
- smile.io
- smile.io points
- smile.io rewards
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Is Smile.io your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.