Brandwave

How popular isSmile.io in search?

In August 2026, there were an estimated 2.1K branded searches for Smile.io worldwide which held steady over the last 11 months. Smile.io holds 7.5% estimated Share of Search among loyalty programme platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yotpo70.4%
  2. LoyaltyLion10.3%
  3. Punchh10.3%
  4. Smile.io7.5%
  5. Annex Cloud1.4%
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Which loyalty programme platforms compete with Smile.io?

Smile.io against loyalty programme platforms worldwide, by month

Share of Search by month for Yotpo, LoyaltyLion, Punchh, Smile.io. The figures are in the table below the chart.

View monthly share of search table
MonthYotpoLoyaltyLionPunchhSmile.ioAnnex Cloud
Oct 202571.5%12.6%8.7%5.1%2.1%
Nov 202571.2%11.8%8.6%6.3%2.1%
Dec 202572.3%11.4%8.9%5.7%1.8%
Jan 202668%13.7%10.3%6%2.1%
Feb 202668.3%13.7%10.3%6%1.7%
Mar 202668.4%12.2%10.2%7.6%1.7%
Apr 202675.8%10%7.2%5.2%1.8%
May 202671.3%12.1%8.8%6.4%1.5%
Jun 202673.2%10.7%8.9%5.8%1.5%
Jul 202674.1%9.8%8.9%5.8%1.5%
Aug 202670.4%10.3%10.3%7.5%1.4%
Sep 2026—————

  1. 1.Yotpo

    70.4%

    Held 1st. 19.8K estimated branded searches, -18.1% vs prior month. Share -3.6 points.

  2. 2.LoyaltyLion

    10.3%

    Held 2nd. 2.9K estimated branded searches, -9.4% vs prior month. Share +0.5 points.

  3. 3.Punchh

    10.3%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Smile.io

    7.5%

    Held 4th. 2.1K estimated branded searches, +12.2% vs prior month. Share +1.8 points.

  5. 5.Annex Cloud

    1.4%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between Smile.io and its closest rivals

How has branded search demand for Smile.io changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smile.io worldwide held steady at 2.1K.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty programme platforms worldwide increased from 5.1% to 7.5%.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty programme platforms worldwide peaked at 7.6% in March 2026 and was lowest at 5.1% in October 2025.

How did search popularity change for loyalty programme platforms worldwide in August 2026?

  1. In August 2026, Smile.io gained estimated Share of Search among loyalty programme platforms worldwide, from 5.8% to 7.5%.

  2. In August 2026, Punchh gained estimated Share of Search among loyalty programme platforms worldwide, from 8.9% to 10.3%.

  3. In August 2026, LoyaltyLion gained estimated Share of Search among loyalty programme platforms worldwide, from 9.8% to 10.3%.

  4. In August 2026, Yotpo lost estimated Share of Search among loyalty programme platforms worldwide, from 74.1% to 70.4%.

  5. Estimated monthly branded searches for Annex Cloud worldwide fell 55.7% over 11 measured months, from 880 to 390 in August 2026.

Where does Smile.io compete?

Smile.io is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ecommerce loyalty platforms4th of 57.3%Show ranking
Referral programme platforms3rd of 57.4%Show ranking
Loyalty programme platforms4th of 57.5%Shown above
Loyalty program software3rd of 67.7%Show ranking

How is Smile.io measured?

Brandwave collects information about searches that people make online using Smile.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • smile io
  • smile.io
  • smile.io points
  • smile.io rewards

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How the Brand Demand Index is measured

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