Brandwave

Loyalty programme platforms:Which brands are most popular in search?

In August 2026, Yotpo was the most searched among loyalty programme platforms worldwide, with an estimated 19.8K branded searches and 70.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yotpo70.4%
  2. LoyaltyLion10.3%
  3. Punchh10.3%
  4. Smile.io7.5%
  5. Annex Cloud1.4%

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Share of SearchLeaderboard

Compare the platforms used to run loyalty programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among loyalty programme platforms worldwide, by month

Share of Search by month for Yotpo, LoyaltyLion, Punchh, Smile.io. The figures are in the table below the chart.

View monthly share of search table
MonthYotpoLoyaltyLionPunchhSmile.ioAnnex Cloud
Oct 202571.5%12.6%8.7%5.1%2.1%
Nov 202571.2%11.8%8.6%6.3%2.1%
Dec 202572.3%11.4%8.9%5.7%1.8%
Jan 202668%13.7%10.3%6%2.1%
Feb 202668.3%13.7%10.3%6%1.7%
Mar 202668.4%12.2%10.2%7.6%1.7%
Apr 202675.8%10%7.2%5.2%1.8%
May 202671.3%12.1%8.8%6.4%1.5%
Jun 202673.2%10.7%8.9%5.8%1.5%
Jul 202674.1%9.8%8.9%5.8%1.5%
Aug 202670.4%10.3%10.3%7.5%1.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Yotpo

    70.4%

    Held 1st. 19.8K estimated branded searches, -18.1% vs prior month. Share -3.6 points.

  2. 2.LoyaltyLion

    10.3%

    Held 2nd. 2.9K estimated branded searches, -9.4% vs prior month. Share +0.5 points.

  3. 3.Punchh

    10.3%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Smile.io

    7.5%

    Held 4th. 2.1K estimated branded searches, +12.2% vs prior month. Share +1.8 points.

  5. 5.Annex Cloud

    1.4%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among loyalty programme platforms worldwide?

In August 2026, Yotpo was the most searched among loyalty programme platforms worldwide, with an estimated 19.8K branded searches and 70.4% estimated Share of Search within this set. LoyaltyLion is in 2nd place, 60.1 percentage points behind at 10.3% Share of Search.

Global loyalty programme platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yotpo71.5% → 70.4%75.8%Apr 202668%Jan 20261st
LoyaltyLion12.6% → 10.3%13.7%Feb 20269.8%Jul 20262nd
Punchh8.7% → 10.3%10.3%Aug 20267.2%Apr 20263rd
Smile.io5.1% → 7.5%7.6%Mar 20265.1%Oct 20254th
Annex Cloud2.1% → 1.4%2.1%Oct 20251.4%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among loyalty programme platforms worldwide decreased from 71.5% to 70.4%.
  • Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among loyalty programme platforms worldwide decreased from 12.6% to 10.3%.
  • Across the 11 months ending August 2026, Punchh’s estimated Share of Search among loyalty programme platforms worldwide increased from 8.7% to 10.3%.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty programme platforms worldwide increased from 5.1% to 7.5%.
  • Across the 11 months ending August 2026, Annex Cloud’s estimated Share of Search among loyalty programme platforms worldwide decreased from 2.1% to 1.4%.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among loyalty programme platforms worldwide peaked at 75.8% in April 2026 and was lowest at 68% in January 2026.
  • Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among loyalty programme platforms worldwide peaked at 13.7% in February 2026 and was lowest at 9.8% in July 2026.
  • Across the 11 months ending August 2026, Punchh’s estimated Share of Search among loyalty programme platforms worldwide peaked at 10.3% in August 2026 and was lowest at 7.2% in April 2026.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty programme platforms worldwide peaked at 7.6% in March 2026 and was lowest at 5.1% in October 2025.

How did search popularity change for loyalty programme platforms worldwide in August 2026?

  1. In August 2026, Smile.io gained estimated Share of Search among loyalty programme platforms worldwide, from 5.8% to 7.5%.

  2. In August 2026, Punchh gained estimated Share of Search among loyalty programme platforms worldwide, from 8.9% to 10.3%.

  3. In August 2026, LoyaltyLion gained estimated Share of Search among loyalty programme platforms worldwide, from 9.8% to 10.3%.

  4. In August 2026, Yotpo lost estimated Share of Search among loyalty programme platforms worldwide, from 74.1% to 70.4%.

  5. Estimated monthly branded searches for Annex Cloud worldwide fell 55.7% over 11 measured months, from 880 to 390 in August 2026.

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