Brandwave

How popular isYotpo in search?

In August 2026, there were an estimated 19.8K branded searches for Yotpo worldwide which is down 33.2% over the last 11 months. Yotpo holds 69.3% estimated Share of Search among referral programme platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yotpo69.3%
  2. Ambassador12.6%
  3. Smile.io7.4%
  4. Talkable5.7%
  5. ReferralCandy4.9%
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Which referral programme platforms compete with Yotpo?

Yotpo against referral programme platforms worldwide, by month

Share of Search by month for Yotpo, Ambassador, Smile.io, Talkable, ReferralCandy. The figures are in the table below the chart.

View monthly share of search table
MonthYotpoAmbassadorSmile.ioTalkableReferralCandy
Oct 202572.7%8.8%5.2%5.9%7.4%
Nov 202571.8%8.6%6.4%5.7%7.4%
Dec 202572%8.9%5.7%5.9%7.6%
Jan 202670.2%10.6%6.2%5.7%7.3%
Feb 202671.7%8.7%6.3%5.7%7.5%
Mar 202669.3%10.3%7.7%5.5%7.2%
Apr 202676%9%5.2%4.8%5%
May 202672.5%8.9%6.5%5.9%6.2%
Jun 202672.5%10.9%5.7%5.8%5.1%
Jul 202673.3%10.9%5.7%4.9%5.1%
Aug 202669.3%12.6%7.4%5.7%4.9%
Sep 2026—————
  1. 1.Yotpo

    69.3%

    Held 1st. 19.8K estimated branded searches, -18.1% vs prior month. Share -3.9 points.

  2. 2.Ambassador

    12.6%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Smile.io

    7.4%

    Held 3rd. 2.1K estimated branded searches, +12.2% vs prior month. Share +1.7 points.

  4. 4.Talkable

    5.7%

    Moved from 5th to 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. Moved from 4th to 5th. 1.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

Compare search popularity between Yotpo and its closest rivals

How has branded search demand for Yotpo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yotpo worldwide fell from 29.6K to 19.8K.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among referral programme platforms worldwide decreased from 72.7% to 69.3%.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among referral programme platforms worldwide peaked at 76% in April 2026 and was lowest at 69.3% in March 2026.

How did search popularity change for referral programme platforms worldwide in August 2026?

  1. In August 2026, Talkable overtook ReferralCandy to rank 4th among referral programme platforms worldwide, at 5.7%.

  2. In August 2026, Ambassador gained estimated Share of Search among referral programme platforms worldwide, from 10.9% to 12.6%.

  3. In August 2026, Smile.io gained estimated Share of Search among referral programme platforms worldwide, from 5.7% to 7.4%.

  4. In August 2026, Yotpo lost estimated Share of Search among referral programme platforms worldwide, from 73.3% to 69.3%.

  5. Estimated monthly branded searches for ReferralCandy worldwide fell 53.3% over 11 measured months, from 3K to 1.4K in August 2026.

Where does Yotpo compete?

Yotpo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Reviews management platforms3rd of 60.7%Show ranking
Review collection platforms3rd of 50.71%Show ranking
Ecommerce product review platforms2nd of 534.3%Show ranking
UGC commerce platforms1st of 538.3%Show ranking
Ecommerce loyalty platforms1st of 568.4%Show ranking
Referral programme platforms1st of 569.3%Shown above
Loyalty programme platforms1st of 570.4%Show ranking
Loyalty program software1st of 672.1%Show ranking

How is Yotpo measured?

Brandwave collects information about searches that people make online using Yotpo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • yotpo
  • yotpo product reviews
  • yotpo reviews

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How the Brand Demand Index is measured

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Is Yotpo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.