How popular isRIDGID in search?
In September 2026, there were an estimated 40.5K branded searches for RIDGID worldwide which is up 22.4% over the last 12 months. RIDGID holds 1.5% estimated Share of Search among tubing cutter brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tubing cutter brands compete with RIDGID?
Share of Search by month for Milwaukee, DeWalt, Lenox, RIDGID. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Lenox | RIDGID |
|---|---|---|---|---|
| Oct 2025 | 72% | 21.6% | 5.3% | 1.1% |
| Nov 2025 | 67.8% | 24.9% | 6.1% | 1.2% |
| Dec 2025 | 66.9% | 24.6% | 7.3% | 1.2% |
| Jan 2026 | 67.6% | 24.8% | 6.1% | 1.5% |
| Feb 2026 | 69.2% | 25.4% | 4.2% | 1.3% |
| Mar 2026 | 68.3% | 25.1% | 5% | 1.5% |
| Apr 2026 | 69% | 25.4% | 4.1% | 1.5% |
| May 2026 | 68.3% | 25.1% | 5% | 1.5% |
| Jun 2026 | 68.3% | 25.1% | 5% | 1.5% |
| Jul 2026 | 71.6% | 21.5% | 5.3% | 1.6% |
| Aug 2026 | 68.3% | 25.1% | 5% | 1.5% |
| Sep 2026 | 68.3% | 25.1% | 5% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 1.8M | 0% | 0 points | |
| 2, held 2nd | 25.1% | 673K | 0% | 0 points | |
| 3, held 3rd | 5% | 135K | 0% | 0 points | |
| 4, held 4th | 1.5% | 40.5K | 0% | 0 points |
68.3%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
2.
DeWalt25.1%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Lenox
5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
4.
RIDGID1.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between RIDGID and its closest rivals
Every comparison with RIDGID
23 comparisons
- DeWalt vs RIDGID
- Kobalt vs RIDGID
- Makita vs RIDGID
- Milwaukee vs RIDGID
- RIDGID vs Ryobi
- Bahco vs RIDGID
- Craftsman vs RIDGID
- Crescent vs RIDGID
- Festool vs RIDGID
- Karcher vs RIDGID
- Knipex vs RIDGID
- Lenox vs RIDGID
- Nilfisk vs RIDGID
- RIDGID vs Roto-Rooter
- RIDGID vs Shop-Vac
- Grizzly vs RIDGID
- Bessey vs RIDGID
- Jet vs RIDGID
- Irwin vs RIDGID
- RIDGID vs Triton
- RIDGID vs Wilton
- Circular vs RIDGID
- Bosch vs RIDGID
How has branded search demand for RIDGID changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for RIDGID worldwide rose from 33.1K to 40.5K.
- Across the 12 months ending September 2026, RIDGID’s estimated Share of Search among tubing cutter brands worldwide held steady, from 1.1% to 1.5%.
How did search popularity change for tubing cutter brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Lenox worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Where does RIDGID compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Saw stand brands | 6th of 8 | 0.94% | Show ranking |
| PEX crimper brands | 4th of 4 | 1.2% | Show ranking |
| PVC cutter brands | 5th of 5 | 1.4% | Show ranking |
| Tubing cutter brands | 4th of 4 | 1.5% | Shown above |
| Cordless pipe threader brands | 3rd of 3 | 1.6% | Show ranking |
| Cordless roofing nailer brands | 4th of 4 | 1.7% | Show ranking |
| Pipe wrench brands | 5th of 6 | 1.8% | Show ranking |
| Industrial vacuums | 6th of 6 | 2% | Show ranking |
| Drain snake brands | 3rd of 3 | 2% | Show ranking |
| Pipe bender brands | 2nd of 3 | 2.2% | Show ranking |
| Wet tile saw brands | 4th of 4 | 2.8% | Show ranking |
| Oscillating sander brands | 3rd of 6 | 3.9% | Show ranking |
| Pancake compressor brands | 3rd of 3 | 4% | Show ranking |
| Bench vise brands | 2nd of 5 | 11.3% | Show ranking |
| Spindle sander brands | 1st of 4 | 50.4% | Show ranking |
How is RIDGID measured?
Brandwave collects information about searches that people make online using RIDGID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ridgid tools
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Is RIDGID your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.