RIDGID vs Roto-Rooter:Which is searched more?
In September 2026, Roto-Rooter had more branded searches than RIDGID among drain Snake brands worldwide. Roto-Rooter was estimated to have 135K branded searches compared to RIDGID’s 40.5K, and held a 0.69% Share of Search versus RIDGID’s 0.21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, RIDGID or Roto-Rooter?
Compare the drain snake brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roto-Rooter, RIDGID. The figures are in the table below the chart.
View monthly share of search table
| Month | Lowe's | Ace Hardware | Milwaukee | Roto-Rooter | RIDGID | 100% |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 20.3% | 11.1% | 0.67% | 0.16% | 0.04% |
| Nov 2025 | 69.1% | 20.8% | 9.3% | 0.56% | 0.17% | 0.04% |
| Dec 2025 | 69% | 20.8% | 9.3% | 0.69% | 0.17% | 0.03% |
| Jan 2026 | 70.2% | 21.1% | 7.7% | 0.7% | 0.17% | 0.03% |
| Feb 2026 | 71.6% | 17.6% | 9.6% | 0.87% | 0.17% | 0.05% |
| Mar 2026 | 70.2% | 21.1% | 7.7% | 0.7% | 0.17% | 0.06% |
| Apr 2026 | 70.3% | 21.2% | 7.7% | 0.57% | 0.17% | 0.06% |
| May 2026 | 70.3% | 21.2% | 7.7% | 0.57% | 0.17% | 0.06% |
| Jun 2026 | 70.3% | 21.2% | 7.7% | 0.57% | 0.17% | 0.07% |
| Jul 2026 | 66% | 24.2% | 8.9% | 0.65% | 0.2% | 0.07% |
| Aug 2026 | 69% | 20.8% | 9.3% | 0.69% | 0.21% | 0.06% |
| Sep 2026 | 69% | 20.8% | 9.3% | 0.69% | 0.21% | 0.05% |
How has the RIDGID and Roto-Rooter comparison changed over the last 12 months?
3 findings
- Roto-Rooter was ahead of RIDGID in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, RIDGID’s estimated Share of Search among drain Snake brands worldwide moved from 0.16% to 0.21%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Roto-Rooter’s estimated Share of Search among drain Snake brands worldwide moved from 0.67% to 0.69%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for drain Snake brands worldwide in September 2026?
1 change
Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Other head-to-heads among drain Snake brands
How each brand is measured
Brandwave collects information about searches that people make online using RIDGID’s and Roto-Rooter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RIDGID
1 branded search term
- ridgid tools
Roto-Rooter
1 branded search term
- roto rooter
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