Brandwave

How popular isRaid in search?

In September 2026, there were an estimated 4.4K branded searches for Raid worldwide which is up 131.6% over the last 12 months. Raid holds 2.1% estimated Share of Search among pest control brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Rentokil65.1%
  2. Yates19.5%
  3. Naprogesic13.1%
  4. Raid2.1%
  5. Combat0.1%
  6. Ortho0.01%
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Where does Raid compete?

Raid is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pest control brands4th of 62.1%Shown below
Insect spray brands3rd of 33.2%Show ranking
Bug spray brands1st of 469.5%Show ranking
Ant bait brands1st of 394.8%Show ranking

Which pest control brands compete with Raid?

Raid against pest control brands worldwide, by month

Share of Search by month for Rentokil, Yates, Naprogesic, Raid. The figures are in the table below the chart.

View monthly share of search table
MonthRentokilYatesNaprogesicRaidCombatOrtho
Oct 202563.2%23.2%12.7%0.89%0.07%0.01%
Nov 202561.4%22.6%15.1%0.73%0.08%0.02%
Dec 202564%19.3%15.8%0.93%0.05%0.01%
Jan 202661.3%22.6%15.1%0.89%0.08%0.02%
Feb 202664%19.2%15.8%0.93%0.08%0.02%
Mar 202662.6%18.8%15.4%3.1%0.1%0.04%
Apr 202659.2%21.8%14.6%4.4%0.06%0.03%
May 202660%22.1%14.8%2.9%0.09%0.03%
Jun 202667.2%16.5%13.5%2.7%0.07%0.02%
Jul 202661.8%22.7%12.4%3%0.08%0.01%
Aug 202664.5%19.3%12.9%3.2%0.1%0.02%
Sep 202665.1%19.5%13.1%2.1%0.1%0.01%

  1. 1.Rentokil

    65.1%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Yates

    19.5%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Naprogesic

    13.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Raid

    2.1%

    Held 4th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1 points.

  5. 5.Combat

    0.1%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Ortho

    0.01%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare search popularity between Raid and its closest rivals

Every comparison with Raid

How has branded search demand for Raid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Raid worldwide rose from 1.9K to 4.4K.
  • Across the 12 months ending September 2026, Raid’s estimated Share of Search among pest control brands worldwide increased from 0.89% to 2.1%.
  • Across the 12 months ending September 2026, Raid’s estimated Share of Search among pest control brands worldwide peaked at 4.4% in April 2026 and was lowest at 0.73% in November 2025.

How did search popularity change for pest control brands worldwide in September 2026?

  1. In September 2026, Rentokil gained estimated Share of Search among pest control brands worldwide, from 64.5% to 65.1%.

  2. In September 2026, Raid lost estimated Share of Search among pest control brands worldwide, from 3.2% to 2.1%.

  3. Estimated monthly branded searches for Combat worldwide rose 50% over 12 measured months, from 140 to 210 in September 2026.

  4. Estimated monthly branded searches for Yates worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How is Raid measured?

Brandwave collects information about searches that people make online using Raid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • raid ant

Do you work for Raid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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