Brandwave

How popular isPampers in search?

In September 2026, there were an estimated 450K branded searches for Pampers worldwide which is down 18.2% over the last 12 months. Pampers holds 64.2% estimated Share of Search among water wipes brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pampers64.2%
  2. Huggies35.1%
  3. Curash0.77%
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Which water wipes brands compete with Pampers?

Pampers against water wipes brands worldwide, by month

Share of Search by month for Pampers, Huggies. The figures are in the table below the chart.

View monthly share of search table
MonthPampersHuggiesCurash
Oct 202568.8%30.8%0.36%
Nov 202568.9%30.8%0.3%
Dec 202568.8%30.8%0.45%
Jan 202668.8%30.8%0.45%
Feb 202664.4%35.2%0.41%
Mar 202668.8%30.8%0.36%
Apr 202668.8%30.8%0.36%
May 202668.8%30.8%0.36%
Jun 202664.4%35.2%0.41%
Jul 202664.3%35.2%0.51%
Aug 202659.6%39.9%0.48%
Sep 202664.2%35.1%0.77%

  1. 1.Pampers

    64.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +4.5 points.

  2. 2.Huggies

    35.1%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -4.8 points.

  3. 3.Curash

    0.77%

    Held 3rd. 5.4K estimated branded searches, +50% vs prior month. Share +0.3 points.

Compare search popularity between Pampers and its closest rivals

Every comparison with Pampers

How has branded search demand for Pampers changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pampers worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Pampers’ estimated Share of Search among water wipes brands worldwide decreased from 68.8% to 64.2%.
  • Across the 12 months ending September 2026, Pampers’ estimated Share of Search among water wipes brands worldwide peaked at 68.9% in November 2025 and was lowest at 59.6% in August 2026.

How did search popularity change for water wipes brands worldwide in September 2026?

  1. In September 2026, Pampers gained estimated Share of Search among water wipes brands worldwide, from 59.6% to 64.2%.

  2. In September 2026, Huggies lost estimated Share of Search among water wipes brands worldwide, from 39.9% to 35.1%.

  3. Estimated monthly branded searches for Curash worldwide rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026.

Where does Pampers compete?

Pampers is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby wipe brands1st of 542.3%Show ranking
Nappy brands1st of 563.9%Show ranking
Water wipes brands1st of 364.2%Shown above

How is Pampers measured?

Brandwave collects information about searches that people make online using Pampers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pampers

How the Brand Demand Index is measured

Who owns Pampers?

Pampers is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pantene and Tide, owned by the same company, worldwide.

Do you work for Pampers? To request corrections or removal please contact us via our support page and we will be happy to assist.

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