Brandwave

Water Wipes brands:Which are searched most?

In September 2026, Pampers was the most searched among water Wipes brands worldwide, with an estimated 450K branded searches and 64.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pampers64.2%
  2. Huggies35.1%
  3. Curash0.77%

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Share of SearchLeaderboard

Compare the water wipes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among water Wipes brands worldwide, by month

Share of Search by month for Pampers, Huggies. The figures are in the table below the chart.

View monthly share of search table
MonthPampersHuggiesCurash
Oct 202568.8%30.8%0.36%
Nov 202568.9%30.8%0.3%
Dec 202568.8%30.8%0.45%
Jan 202668.8%30.8%0.45%
Feb 202664.4%35.2%0.41%
Mar 202668.8%30.8%0.36%
Apr 202668.8%30.8%0.36%
May 202668.8%30.8%0.36%
Jun 202664.4%35.2%0.41%
Jul 202664.3%35.2%0.51%
Aug 202659.6%39.9%0.48%
Sep 202664.2%35.1%0.77%

This month’s ranking, September 2026

  1. 1.Pampers

    64.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +4.5 points.

  2. 2.Huggies

    35.1%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -4.8 points.

  3. 3.Curash

    0.77%

    Held 3rd. 5.4K estimated branded searches, +50% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among water Wipes brands worldwide?

In September 2026, Pampers was the most searched among water Wipes brands worldwide, with an estimated 450K branded searches and 64.2% estimated Share of Search within this set. Huggies is in 2nd place, 29.1 percentage points behind at 35.1% Share of Search.

Global water Wipes brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pampers68.8% → 64.2%68.9%Nov 202559.6%Aug 20261st
Huggies30.8% → 35.1%39.9%Aug 202630.8%Dec 20252nd
Curash0.36% → 0.77%0.77%Sep 20260.3%Nov 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Pampers’ estimated Share of Search among water Wipes brands worldwide decreased from 68.8% to 64.2%.
  • Across the 12 months ending September 2026, Huggies’ estimated Share of Search among water Wipes brands worldwide increased from 30.8% to 35.1%.
  • Across the 12 months ending September 2026, Pampers’ estimated Share of Search among water Wipes brands worldwide peaked at 68.9% in November 2025 and was lowest at 59.6% in August 2026.
  • Across the 12 months ending September 2026, Huggies’ estimated Share of Search among water Wipes brands worldwide peaked at 39.9% in August 2026 and was lowest at 30.8% in December 2025.
  • Across the 12 months ending September 2026, Curash held steady: its estimated Share of Search among water Wipes brands worldwide moved less than 0.5 percentage points.

How did search popularity change for water Wipes brands worldwide in September 2026?

  1. In September 2026, Pampers gained estimated Share of Search among water Wipes brands worldwide, from 59.6% to 64.2%.

  2. In September 2026, Huggies lost estimated Share of Search among water Wipes brands worldwide, from 39.9% to 35.1%.

  3. Estimated monthly branded searches for Curash worldwide rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026.

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