How popular isCurash in search?
In September 2026, there were an estimated 5.4K branded searches for Curash worldwide which is up 86.2% over the last 12 months. Curash holds 0.77% estimated Share of Search among water wipes brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which water wipes brands compete with Curash?
Share of Search by month for Pampers, Huggies, Curash. The figures are in the table below the chart.
View monthly share of search table
| Month | Pampers | Huggies | Curash |
|---|---|---|---|
| Oct 2025 | 68.8% | 30.8% | 0.36% |
| Nov 2025 | 68.9% | 30.8% | 0.3% |
| Dec 2025 | 68.8% | 30.8% | 0.45% |
| Jan 2026 | 68.8% | 30.8% | 0.45% |
| Feb 2026 | 64.4% | 35.2% | 0.41% |
| Mar 2026 | 68.8% | 30.8% | 0.36% |
| Apr 2026 | 68.8% | 30.8% | 0.36% |
| May 2026 | 68.8% | 30.8% | 0.36% |
| Jun 2026 | 64.4% | 35.2% | 0.41% |
| Jul 2026 | 64.3% | 35.2% | 0.51% |
| Aug 2026 | 59.6% | 39.9% | 0.48% |
| Sep 2026 | 64.2% | 35.1% | 0.77% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.2% | 450K | 0% | +4.5 points | |
| 2, held 2nd | 35.1% | 246K | -18.3% | -4.8 points | |
| 3, held 3rd | 0.77% | 5.4K | +50% | +0.3 points |
Compare search popularity between Curash and its closest rivals
Every comparison with Curash
4 comparisons
How has branded search demand for Curash changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Curash worldwide rose from 2.9K to 5.4K.
- Across the 12 months ending September 2026, Curash’s estimated Share of Search among water wipes brands worldwide held steady, from 0.36% to 0.77%.
How did search popularity change for water wipes brands worldwide in September 2026?
3 changes

In September 2026, Pampers gained estimated Share of Search among water wipes brands worldwide, from 59.6% to 64.2%.

In September 2026, Huggies lost estimated Share of Search among water wipes brands worldwide, from 39.9% to 35.1%.

Estimated monthly branded searches for Curash worldwide rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026.
Where does Curash compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby wipe brands | 5th of 5 | 0.51% | Show ranking |
| Water wipes brands | 3rd of 3 | 0.77% | Shown above |
How is Curash measured?
Brandwave collects information about searches that people make online using Curash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- curash wipes
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Is Curash your brand?
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