Brandwave

How popular isCurash in search?

In September 2026, there were an estimated 5.4K branded searches for Curash worldwide which is up 86.2% over the last 12 months. Curash holds 0.77% estimated Share of Search among water wipes brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pampers64.2%
  2. Huggies35.1%
  3. Curash0.77%
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Which water wipes brands compete with Curash?

Curash against water wipes brands worldwide, by month

Share of Search by month for Pampers, Huggies, Curash. The figures are in the table below the chart.

View monthly share of search table
MonthPampersHuggiesCurash
Oct 202568.8%30.8%0.36%
Nov 202568.9%30.8%0.3%
Dec 202568.8%30.8%0.45%
Jan 202668.8%30.8%0.45%
Feb 202664.4%35.2%0.41%
Mar 202668.8%30.8%0.36%
Apr 202668.8%30.8%0.36%
May 202668.8%30.8%0.36%
Jun 202664.4%35.2%0.41%
Jul 202664.3%35.2%0.51%
Aug 202659.6%39.9%0.48%
Sep 202664.2%35.1%0.77%
  1. 1.Pampers

    64.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +4.5 points.

  2. 2.Huggies

    35.1%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -4.8 points.

  3. 3.Curash

    0.77%

    Held 3rd. 5.4K estimated branded searches, +50% vs prior month. Share +0.3 points.

Compare search popularity between Curash and its closest rivals

How has branded search demand for Curash changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Curash worldwide rose from 2.9K to 5.4K.
  • Across the 12 months ending September 2026, Curash’s estimated Share of Search among water wipes brands worldwide held steady, from 0.36% to 0.77%.

How did search popularity change for water wipes brands worldwide in September 2026?

  1. In September 2026, Pampers gained estimated Share of Search among water wipes brands worldwide, from 59.6% to 64.2%.

  2. In September 2026, Huggies lost estimated Share of Search among water wipes brands worldwide, from 39.9% to 35.1%.

  3. Estimated monthly branded searches for Curash worldwide rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026.

Where does Curash compete?

Curash is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby wipe brands5th of 50.51%Show ranking
Water wipes brands3rd of 30.77%Shown above

How is Curash measured?

Brandwave collects information about searches that people make online using Curash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • curash wipes

Do you work for Curash? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Curash your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.