Huggies vs Pampers:Which is searched more?
In September 2026, Pampers had more branded searches than Huggies among water wipes brands worldwide. Pampers was estimated to have 450K branded searches compared to Huggies’ 246K, and held a 64.2% Share of Search versus Huggies’ 35.1%. These are worldwide searches for English-language branded terms.
Follow Huggies vs Pampers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Huggies or Pampers?
Compare the water wipes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pampers, Huggies. The figures are in the table below the chart.
View monthly share of search table
| Month | Pampers | Huggies | Curash |
|---|---|---|---|
| Oct 2025 | 68.8% | 30.8% | 0.36% |
| Nov 2025 | 68.9% | 30.8% | 0.3% |
| Dec 2025 | 68.8% | 30.8% | 0.45% |
| Jan 2026 | 68.8% | 30.8% | 0.45% |
| Feb 2026 | 64.4% | 35.2% | 0.41% |
| Mar 2026 | 68.8% | 30.8% | 0.36% |
| Apr 2026 | 68.8% | 30.8% | 0.36% |
| May 2026 | 68.8% | 30.8% | 0.36% |
| Jun 2026 | 64.4% | 35.2% | 0.41% |
| Jul 2026 | 64.3% | 35.2% | 0.51% |
| Aug 2026 | 59.6% | 39.9% | 0.48% |
| Sep 2026 | 64.2% | 35.1% | 0.77% |
How has the Huggies and Pampers comparison changed over the last 12 months?
3 findings
- Pampers was ahead of Huggies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Huggies’ estimated Share of Search among water wipes brands worldwide moved from 30.8% to 35.1%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Pampers’ estimated Share of Search among water wipes brands worldwide moved from 68.8% to 64.2%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for water wipes brands worldwide in September 2026?
2 changes
In September 2026, Pampers gained estimated Share of Search among water wipes brands worldwide, from 59.6% to 64.2%.
In September 2026, Huggies lost estimated Share of Search among water wipes brands worldwide, from 39.9% to 35.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Huggies’ and Pampers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.