How popular isNoom in search?
In September 2026, there were an estimated 135K branded searches for Noom worldwide which is down 18.2% over the last 12 months. Noom holds 8% estimated Share of Search among calorie counter brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Weight Watchers88.9%
Noom8%
Lose It!3.1%
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Where does Noom compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Calorie counter brands | 2nd of 3 | 8% | Shown below |
| Nutrition apps | 3rd of 5 | 18.1% | Show ranking |
| Calorie tracking apps | 3rd of 4 | 18.7% | Show ranking |
Which calorie counter brands compete with Noom?
Share of Search by month for Weight Watchers, Noom, Lose It!. The figures are in the table below the chart.
View monthly share of search table
| Month | Weight Watchers | Noom | Lose It! |
|---|---|---|---|
| Oct 2025 | 65.9% | 24.2% | 9.9% |
| Nov 2025 | 64.9% | 23.8% | 11.3% |
| Dec 2025 | 69.3% | 20.8% | 9.9% |
| Jan 2026 | 76.8% | 15.4% | 7.8% |
| Feb 2026 | 70.3% | 21.1% | 8.6% |
| Mar 2026 | 74% | 18.1% | 7.9% |
| Apr 2026 | 78% | 15.6% | 6.4% |
| May 2026 | 84.5% | 11.4% | 4.1% |
| Jun 2026 | 77.7% | 15.6% | 6.8% |
| Jul 2026 | 77.7% | 15.6% | 6.8% |
| Aug 2026 | 78% | 15.6% | 6.4% |
| Sep 2026 | 88.9% | 8% | 3.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.9% | 1.5M | +122.9% | +10.9 points | |
| 2, held 2nd | 8% | 135K | 0% | -7.6 points | |
| 3, held 3rd | 3.1% | 52.6K | -4.9% | -3.3 points |
Compare search popularity between Noom and its closest rivals
Every comparison with Noom
5 comparisons
How has branded search demand for Noom changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Noom worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Noom’s estimated Share of Search among calorie counter brands worldwide decreased from 24.2% to 8%.
How did search popularity change for calorie counter brands worldwide in September 2026?
3 changes
In September 2026, Weight Watchers gained estimated Share of Search among calorie counter brands worldwide, from 78% to 88.9%.
In September 2026, Noom lost estimated Share of Search among calorie counter brands worldwide, from 15.6% to 8%.
In September 2026, Lose It! lost estimated Share of Search among calorie counter brands worldwide, from 6.4% to 3.1%.
How is Noom measured?
Brandwave collects information about searches that people make online using Noom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- noom
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Is Noom your brand?
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