How popular isNeom in search?
In September 2026, there were an estimated 14.8K branded searches for Neom worldwide which is down 18.2% over the last 12 months. Neom holds 0.18% estimated Share of Search among candle brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bath & Body Works74.9%
Diptyque9.8%Jo Malone8.1%
Yankee Candle6.6%- WoodWick0.48%
Neom0.18%
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Where does Neom compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Candle brands | 6th of 6 | 0.18% | Shown below |
| Home fragrance brands | 5th of 6 | 0.18% | Show ranking |
| Diffuser brands | 5th of 6 | 0.19% | Show ranking |
| Room spray brands | 5th of 6 | 0.6% | Show ranking |
| Body oil brands | 4th of 4 | 0.73% | Show ranking |
Which candle brands compete with Neom?
Share of Search by month for Bath & Body Works, Diptyque, Jo Malone, Yankee Candle, Neom. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | WoodWick | Neom |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.3% | 9.5% | 7.8% | 9.5% | 0.7% | 0.21% |
| Nov 2025 | 76% | 8.2% | 6.7% | 8.2% | 0.74% | 0.27% |
| Dec 2025 | 77.1% | 6.8% | 6.8% | 8.3% | 0.75% | 0.34% |
| Jan 2026 | 70.6% | 11.4% | 9.3% | 7.6% | 0.84% | 0.25% |
| Feb 2026 | 75.6% | 10% | 8.1% | 5.4% | 0.6% | 0.22% |
| Mar 2026 | 72.7% | 11.7% | 9.6% | 5.2% | 0.58% | 0.21% |
| Apr 2026 | 75.1% | 9.9% | 9.9% | 4.4% | 0.49% | 0.15% |
| May 2026 | 73.6% | 11.8% | 9.6% | 4.3% | 0.47% | 0.14% |
| Jun 2026 | 78.5% | 10.3% | 6.9% | 3.8% | 0.34% | 0.1% |
| Jul 2026 | 75% | 12% | 8% | 4.4% | 0.4% | 0.12% |
| Aug 2026 | 75.9% | 10% | 8.2% | 5.5% | 0.4% | 0.12% |
| Sep 2026 | 74.9% | 9.8% | 8.1% | 6.6% | 0.48% | 0.18% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.9% | 6.3M | 0% | -1 points | |
| 2, held 2nd | 9.8% | 823K | 0% | -0.1 points | |
| 3, held 3rd | 8.1% | 673K | 0% | -0.1 points | |
| 4, held 4th | 6.6% | 550K | +22.2% | +1.1 points | |
| 5, held 5th | 0.48% | 40.5K | +22.4% | +0.1 points | |
| 6, held 6th | 0.18% | 14.8K | +49.5% | +0.1 points |
74.9%
Held 1st. 6.3M estimated branded searches, 0% vs prior month. Share -1 points.
2.
Diptyque9.8%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.1%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.6%
Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
5.WoodWick
0.48%
Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
6.
Neom0.18%
Held 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.
Compare search popularity between Neom and its closest rivals
How has branded search demand for Neom changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Neom worldwide fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Neom’s estimated Share of Search among candle brands worldwide held steady, from 0.21% to 0.18%.
How did search popularity change for candle brands worldwide in September 2026?
4 changes
In September 2026, Yankee Candle gained estimated Share of Search among candle brands worldwide, from 5.5% to 6.6%.
In September 2026, Bath & Body Works lost estimated Share of Search among candle brands worldwide, from 75.9% to 74.9%.
Estimated monthly branded searches for WoodWick worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Estimated monthly branded searches for Neom worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How is Neom measured?
Brandwave collects information about searches that people make online using Neom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- neom candle
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Is Neom your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.