Brandwave

How popular isNeom in search?

In August 2026, there were an estimated 9.9K branded searches for Neom worldwide which is down 45.3% over the last 11 months. Neom holds 0.11% estimated Share of Search among home fragrance brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bath & Body Works70.2%
  2. Jo Malone15.1%
  3. Diptyque9.2%
  4. Yankee Candle5.1%
  5. Nest New York0.27%
  6. Neom0.11%
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Which home fragrance brands compete with Neom?

Neom against home fragrance brands worldwide, by month

Share of Search by month for Bath & Body Works, Jo Malone, Diptyque, Yankee Candle, Neom. The figures are in the table below the chart.

View monthly share of search table
MonthBath & Body WorksJo MaloneDiptyqueYankee CandleNest New YorkNeom
Oct 202567.4%14.5%8.9%8.9%0.21%0.19%
Nov 202571.6%12.6%7.7%7.7%0.19%0.26%
Dec 202572.6%12.7%6.4%7.8%0.15%0.32%
Jan 202665%17.1%10.5%7%0.25%0.23%
Feb 202670.1%15.1%9.2%5.1%0.27%0.2%
Mar 202666.5%17.5%10.7%4.8%0.26%0.19%
Apr 202668.5%18%9%4%0.27%0.13%
May 202667.3%17.6%10.8%3.9%0.26%0.13%
Jun 202673.6%12.9%9.7%3.5%0.19%0.1%
Jul 202669.5%14.9%11.1%4.1%0.22%0.11%
Aug 202670.2%15.1%9.2%5.1%0.27%0.11%
Sep 2026——————

  1. 1.Bath & Body Works

    70.2%

    Held 1st. 6.3M estimated branded searches, +21.8% vs prior month. Share +0.7 points.

  2. 2.Jo Malone

    15.1%

    Held 2nd. 1.3M estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  3. 3.Diptyque

    9.2%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.Yankee Candle

    5.1%

    Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +1 points.

  5. 5.Nest New York

    0.27%

    Held 5th. 24.2K estimated branded searches, +49.4% vs prior month. Share +0.1 points.

  6. 6.Neom

    0.11%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Neom and its closest rivals

Every comparison with Neom

How has branded search demand for Neom changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Neom worldwide fell from 18.1K to 9.9K.
  • Across the 11 months ending August 2026, Neom’s estimated Share of Search among home fragrance brands worldwide held steady, from 0.19% to 0.11%.

How did search popularity change for home fragrance brands worldwide in August 2026?

  1. In August 2026, Yankee Candle gained estimated Share of Search among home fragrance brands worldwide, from 4.1% to 5.1%.

  2. In August 2026, Bath & Body Works gained estimated Share of Search among home fragrance brands worldwide, from 69.5% to 70.2%.

  3. In August 2026, Diptyque lost estimated Share of Search among home fragrance brands worldwide, from 11.1% to 9.2%.

  4. Estimated monthly branded searches for Nest New York worldwide rose 22.2% over 11 measured months, from 19.8K to 24.2K in August 2026.

  5. Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

Where does Neom compete?

Neom is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Candle brands6th of 60.11%Show ranking
Home fragrance brands6th of 60.11%Shown above
Diffuser brands5th of 60.13%Show ranking

How is Neom measured?

Brandwave collects information about searches that people make online using Neom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • neom candle

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How the Brand Demand Index is measured

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