Brandwave

How popular isJo Malone in search?

In August 2026, there were an estimated 673K branded searches for Jo Malone worldwide which held steady over the last 11 months. Jo Malone holds 8.3% estimated Share of Search among home fragrance brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bath & Body Works75.7%
  2. Diptyque10.2%
  3. Jo Malone8.3%
  4. Yankee Candle5.6%
  5. Nest New York0.15%
  6. Neom0.12%
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Which home fragrance brands compete with Jo Malone?

Jo Malone against home fragrance brands worldwide, by month

Share of Search by month for Bath & Body Works, Diptyque, Jo Malone, Yankee Candle. The figures are in the table below the chart.

View monthly share of search table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleNest New YorkNeom
Oct 202572.3%9.7%7.9%9.7%0.12%0.21%
Nov 202576.1%8.4%6.9%8.4%0.1%0.28%
Dec 202577.2%6.9%6.9%8.5%0.08%0.34%
Jan 202670.7%11.6%9.5%7.8%0.14%0.26%
Feb 202675.6%10.2%8.3%5.6%0.15%0.22%
Mar 202672.6%11.9%9.8%5.3%0.14%0.21%
Apr 202675%10.1%10.1%4.5%0.15%0.15%
May 202673.3%12.1%9.9%4.4%0.15%0.15%
Jun 202678.4%10.5%7%3.9%0.1%0.1%
Jul 202674.7%12.3%8.2%4.5%0.12%0.12%
Aug 202675.7%10.2%8.3%5.6%0.15%0.12%
Sep 2026——————

  1. 1.Bath & Body Works

    75.7%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  2. 2.Diptyque

    10.2%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Jo Malone

    8.3%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  4. 4.Yankee Candle

    5.6%

    Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +1.1 points.

  5. 5.Nest New York

    0.15%

    Moved from 6th to 5th. 12.1K estimated branded searches, +49.4% vs prior month. Share 0 points.

  6. 6.Neom

    0.12%

    Moved from 5th to 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Jo Malone and its closest rivals

How has branded search demand for Jo Malone changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jo Malone worldwide held steady at 673K.
  • Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among home fragrance brands worldwide peaked at 10.1% in April 2026 and was lowest at 6.9% in November 2025.
  • Across the 11 months ending August 2026, Jo Malone rose from 4th to 3rd among home fragrance brands worldwide.

How did search popularity change for home fragrance brands worldwide in August 2026?

  1. In August 2026, Yankee Candle gained estimated Share of Search among home fragrance brands worldwide, from 4.5% to 5.6%.

  2. In August 2026, Bath & Body Works gained estimated Share of Search among home fragrance brands worldwide, from 74.7% to 75.7%.

  3. In August 2026, Diptyque lost estimated Share of Search among home fragrance brands worldwide, from 12.3% to 10.2%.

  4. In August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide.

  5. In August 2026, Neom fell from 5th to 6th among home fragrance brands worldwide.

Where does Jo Malone compete?

Jo Malone is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Candle brands3rd of 68.3%Show ranking
Home fragrance brands3rd of 68.3%Shown above

How is Jo Malone measured?

Brandwave collects information about searches that people make online using Jo Malone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jomalone

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How the Brand Demand Index is measured

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