Diptyque vs Jo Malone:Which is more popular by branded search?
In August 2026, Diptyque had more branded searches than Jo Malone among home fragrance brands worldwide. Diptyque was estimated to have 823K branded searches compared to Jo Malone’s 673K, and held a 10.2% Share of Search versus Jo Malone’s 8.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diptyque or Jo Malone?
Compare the home fragrance brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Diptyque, Jo Malone. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | Nest New York | Neom |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.3% | 9.7% | 7.9% | 9.7% | 0.12% | 0.21% |
| Nov 2025 | 76.1% | 8.4% | 6.9% | 8.4% | 0.1% | 0.28% |
| Dec 2025 | 77.2% | 6.9% | 6.9% | 8.5% | 0.08% | 0.34% |
| Jan 2026 | 70.7% | 11.6% | 9.5% | 7.8% | 0.14% | 0.26% |
| Feb 2026 | 75.6% | 10.2% | 8.3% | 5.6% | 0.15% | 0.22% |
| Mar 2026 | 72.6% | 11.9% | 9.8% | 5.3% | 0.14% | 0.21% |
| Apr 2026 | 75% | 10.1% | 10.1% | 4.5% | 0.15% | 0.15% |
| May 2026 | 73.3% | 12.1% | 9.9% | 4.4% | 0.15% | 0.15% |
| Jun 2026 | 78.4% | 10.5% | 7% | 3.9% | 0.1% | 0.1% |
| Jul 2026 | 74.7% | 12.3% | 8.2% | 4.5% | 0.12% | 0.12% |
| Aug 2026 | 75.7% | 10.2% | 8.3% | 5.6% | 0.15% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Diptyque and Jo Malone comparison changed over the last 12 months?
3 findings
- Diptyque was ahead of Jo Malone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among home fragrance brands worldwide moved from 9.7% to 10.2%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among home fragrance brands worldwide moved from 7.9% to 8.3%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for home fragrance brands worldwide in August 2026?
1 change
In August 2026, Diptyque lost estimated Share of Search among home fragrance brands worldwide, from 12.3% to 10.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Diptyque’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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