How popular isDiptyque in search?
In August 2026, there were an estimated 823K branded searches for Diptyque worldwide which held steady over the last 11 months. Diptyque holds 10.2% estimated Share of Search among home fragrance brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Bath & Body Works75.7%
Diptyque10.2%Jo Malone8.3%
Yankee Candle5.6%- Nest New York0.15%
- Neom0.12%
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Which home fragrance brands compete with Diptyque?
Share of Search by month for Bath & Body Works, Diptyque, Jo Malone, Yankee Candle. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | Nest New York | Neom |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.3% | 9.7% | 7.9% | 9.7% | 0.12% | 0.21% |
| Nov 2025 | 76.1% | 8.4% | 6.9% | 8.4% | 0.1% | 0.28% |
| Dec 2025 | 77.2% | 6.9% | 6.9% | 8.5% | 0.08% | 0.34% |
| Jan 2026 | 70.7% | 11.6% | 9.5% | 7.8% | 0.14% | 0.26% |
| Feb 2026 | 75.6% | 10.2% | 8.3% | 5.6% | 0.15% | 0.22% |
| Mar 2026 | 72.6% | 11.9% | 9.8% | 5.3% | 0.14% | 0.21% |
| Apr 2026 | 75% | 10.1% | 10.1% | 4.5% | 0.15% | 0.15% |
| May 2026 | 73.3% | 12.1% | 9.9% | 4.4% | 0.15% | 0.15% |
| Jun 2026 | 78.4% | 10.5% | 7% | 3.9% | 0.1% | 0.1% |
| Jul 2026 | 74.7% | 12.3% | 8.2% | 4.5% | 0.12% | 0.12% |
| Aug 2026 | 75.7% | 10.2% | 8.3% | 5.6% | 0.15% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.7% | 6.1M | +22.4% | +0.9 points | |
| 2, held 2nd | 10.2% | 823K | 0% | -2.1 points | |
| 3, held 3rd | 8.3% | 673K | +22.4% | +0.1 points | |
| 4, held 4th | 5.6% | 450K | +49.5% | +1.1 points | |
| 5, moved from 6th to 5th | 0.15% | 12.1K | +49.4% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.12% | 9.9K | +22.2% | 0 pointsmoved from 5th to 6th |
75.7%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.9 points.
2.
Diptyque10.2%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.
8.3%
Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
5.6%
Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +1.1 points.
0.15%
Moved from 6th to 5th. 12.1K estimated branded searches, +49.4% vs prior month. Share 0 points.
6.Neom
0.12%
Moved from 5th to 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Diptyque and its closest rivals
How has branded search demand for Diptyque changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Diptyque worldwide held steady at 823K.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among home fragrance brands worldwide peaked at 12.3% in July 2026 and was lowest at 6.9% in December 2025.
How did search popularity change for home fragrance brands worldwide in August 2026?
5 changes
In August 2026, Yankee Candle gained estimated Share of Search among home fragrance brands worldwide, from 4.5% to 5.6%.
In August 2026, Bath & Body Works gained estimated Share of Search among home fragrance brands worldwide, from 74.7% to 75.7%.
In August 2026, Diptyque lost estimated Share of Search among home fragrance brands worldwide, from 12.3% to 10.2%.
In August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide.
In August 2026, Neom fell from 5th to 6th among home fragrance brands worldwide.
Where does Diptyque compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Candle brands | 2nd of 6 | 10.1% | Show ranking |
| Home fragrance brands | 2nd of 6 | 10.2% | Shown above |
| Diffuser brands | 2nd of 6 | 11.1% | Show ranking |
How is Diptyque measured?
Brandwave collects information about searches that people make online using Diptyque’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- diptyque
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