Jo Malone vs Yankee Candle:Which is more popular by branded search?
In August 2026, Jo Malone had more branded searches than Yankee Candle among home fragrance brands worldwide. Jo Malone was estimated to have 673K branded searches compared to Yankee Candle’s 450K, and held an 8.3% Share of Search versus Yankee Candle’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jo Malone or Yankee Candle?
Compare the home fragrance brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jo Malone, Yankee Candle. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | Nest New York | Neom |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.3% | 9.7% | 7.9% | 9.7% | 0.12% | 0.21% |
| Nov 2025 | 76.1% | 8.4% | 6.9% | 8.4% | 0.1% | 0.28% |
| Dec 2025 | 77.2% | 6.9% | 6.9% | 8.5% | 0.08% | 0.34% |
| Jan 2026 | 70.7% | 11.6% | 9.5% | 7.8% | 0.14% | 0.26% |
| Feb 2026 | 75.6% | 10.2% | 8.3% | 5.6% | 0.15% | 0.22% |
| Mar 2026 | 72.6% | 11.9% | 9.8% | 5.3% | 0.14% | 0.21% |
| Apr 2026 | 75% | 10.1% | 10.1% | 4.5% | 0.15% | 0.15% |
| May 2026 | 73.3% | 12.1% | 9.9% | 4.4% | 0.15% | 0.15% |
| Jun 2026 | 78.4% | 10.5% | 7% | 3.9% | 0.1% | 0.1% |
| Jul 2026 | 74.7% | 12.3% | 8.2% | 4.5% | 0.12% | 0.12% |
| Aug 2026 | 75.7% | 10.2% | 8.3% | 5.6% | 0.15% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jo Malone and Yankee Candle comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Jo Malone took it in January 2026.
- Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among home fragrance brands worldwide moved from 7.9% to 8.3%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among home fragrance brands worldwide moved from 9.7% to 5.6%, and its estimated monthly branded searches moved from 823K to 450K.
How did search popularity change for home fragrance brands worldwide in August 2026?
1 change
In August 2026, Yankee Candle gained estimated Share of Search among home fragrance brands worldwide, from 4.5% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Jo Malone’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jo Malone
1 branded search term
- jomalone
Yankee Candle
1 branded search term
- yankee candle
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.