Brandwave

How popular isNanit?

In September 2026, people searched for Nanit by name about 95,800 times worldwide, a 15.4% decrease from the previous year. These searches made up 18% of all global camera monitor brand searches, placing Nanit second out of five brands. When we asked both ChatGPT and Google AI Overviews about camera monitor brands, Nanit appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Nanit is the second most searched of 5 competitors and the most recommended in AI answers.

  1. VTechShare of searches 73.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. NanitShare of searches 18%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OwletShare of searches 5.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. EufyShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Infant OpticsShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top camera monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nanit appeared in all five answers. Nanit is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nanit1st
  2. Infant Optics2nd
  3. VTech3rd
  4. Eufy4th
  5. Owlet5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nanit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infant Optics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VTech3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owlet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera monitor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which camera monitor brands compete with Nanit?

Nanit against camera monitor brands worldwide, by month

Share of searches by month for VTech, Nanit, Owlet. The figures are in the table below the chart.

View monthly share of searches table
MonthVTechNanitOwletEufyInfant Optics
Oct 202579.6%13.9%4.2%1%1.2%
Nov 202579.4%14.5%3.5%1.3%1.3%
Dec 202582.1%12.1%3.6%1.1%1.1%
Jan 202675.4%15.9%5.8%1.4%1.4%
Feb 202673.6%19%4.6%1.4%1.4%
Mar 202673.4%17.9%5.4%1.3%2%
Apr 202673.6%18.8%4.6%1.4%1.7%
May 202674.5%17.9%4.4%1.6%1.6%
Jun 202672.4%19.4%4.7%1.7%1.7%
Jul 202675.2%17.4%4.3%1.6%1.6%
Aug 202673.9%17.6%5.3%1.6%1.6%
Sep 202673.7%18%5.4%1.6%1.3%

  1. 1.VTech

    73.7%

    Held 1st. 248K estimated branded searches, -2.4% vs prior month. Share -0.2 points.

  2. 2.Nanit

    18%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Owlet

    5.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Eufy

    1.6%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Infant Optics

    1.3%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare popularity between Nanit and its closest rivals

Every comparison with Nanit

9 comparisons

How has branded search demand for Nanit changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nanit worldwide fell from 113K to 95.8K.
  • Across the 12 months ending September 2026, Nanit’s share of searches among camera monitor brands worldwide increased from 13.9% to 18%.
  • Across the 12 months ending September 2026, Nanit’s share of searches among camera monitor brands worldwide peaked at 19.4% in June 2026 and was lowest at 12.1% in December 2025.

How did search popularity change for camera monitor brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Eufy worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

  2. Estimated monthly branded searches for VTech worldwide fell 28.4% over 12 measured months, from 346K to 248K in September 2026.

  3. Estimated monthly branded searches for Infant Optics worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Nanit’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Nanit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nanit
  • nanit baby monitor
  • nanit flex
  • nanit pro

Do you work for Nanit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nanit compete?

Nanit is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby monitor brands3rd of 73.8%Show ranking
Camera monitor brands2nd of 518%Shown above
Smart baby monitor brands1st of 741.8%Show ranking
Creator with pink hair and a pink jacket

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