Nanit vs Owlet:Which is more popular?
In September 2026, Nanit had more branded searches than Owlet among camera monitor brands worldwide. Nanit had about 60,500 branded searches, while Owlet had 18,100. Nanit made up 18% of all camera monitor brand searches we track, and Owlet accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about camera monitor brands, Nanit appeared in all five answers and Owlet in three. Nanit was mentioned before Owlet in every answer.
Who do people search for more?
Nanit, about 3 searches for every 1 for Owlet
Who does AI mention more?
Nanit, mentioned in every answer we collected
Who does AI recommend more?
Nanit, named ahead of Owlet in every answer
Follow Nanit vs Owlet and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camera monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nanit appeared in all five answers. Owlet was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nanit was listed before Owlet in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Nanit1st
Infant Optics2nd
VTech3rd
Eufy4th
Owlet5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nanit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Infant Optics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- VTech3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Owlet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera monitor brands
5 answers
Asked ChatGPT
“Which camera baby monitor brand should I buy?”
Asked ChatGPT
“What are the best camera baby monitor brands?”
Asked ChatGPT
“What's the best camera baby monitor brand for a newborn?”
Searched Google, AI Overview
“camera baby monitor”
Searched Google, AI Overview
“best baby monitor”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Nanit or Owlet more popular in search?
This chart shows how often people search Google for Nanit and Owlet by name. Each line represents a brand's share of searches for all five camera monitor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nanit, Owlet. The figures are in the table below the chart.
View monthly share of searches table
| Month | VTech | Nanit | Owlet | Eufy | Infant Optics |
|---|---|---|---|---|---|
| Oct 2025 | 79.6% | 13.9% | 4.2% | 1% | 1.2% |
| Nov 2025 | 79.4% | 14.5% | 3.5% | 1.3% | 1.3% |
| Dec 2025 | 82.1% | 12.1% | 3.6% | 1.1% | 1.1% |
| Jan 2026 | 75.4% | 15.9% | 5.8% | 1.4% | 1.4% |
| Feb 2026 | 73.6% | 19% | 4.6% | 1.4% | 1.4% |
| Mar 2026 | 73.4% | 17.9% | 5.4% | 1.3% | 2% |
| Apr 2026 | 73.6% | 18.8% | 4.6% | 1.4% | 1.7% |
| May 2026 | 74.5% | 17.9% | 4.4% | 1.6% | 1.6% |
| Jun 2026 | 72.4% | 19.4% | 4.7% | 1.7% | 1.7% |
| Jul 2026 | 75.2% | 17.4% | 4.3% | 1.6% | 1.6% |
| Aug 2026 | 73.9% | 17.6% | 5.3% | 1.6% | 1.6% |
| Sep 2026 | 73.7% | 18% | 5.4% | 1.6% | 1.3% |
How has the Nanit and Owlet comparison changed over the last 12 months?
3 findings
- Nanit was ahead of Owlet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nanit’s share of searches among camera monitor brands worldwide moved from 13.9% to 18%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Owlet’s share of searches among camera monitor brands worldwide moved from 4.2% to 5.4%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for camera monitor brands worldwide in September 2026?
0 changes
Neither Nanit nor Owlet moved beyond provider rounding among camera monitor brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nanit’s and Owlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camera monitor brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.