Brandwave

How popular isMr Muscle in search?

In August 2026, there were an estimated 49.5K branded searches for Mr Muscle worldwide which is down 18.2% over the last 11 months. Mr Muscle holds 2.9% estimated Share of Search among oven cleaners worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HG39.7%
  2. Zep39.7%
  3. Barkeepers Friend14.5%
  4. Easy-Off3%
  5. Mr Muscle2.9%
  6. Oven Pride0.32%
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Which oven cleaners compete with Mr Muscle?

Mr Muscle against oven cleaners worldwide, by month

Share of Search by month for HG, Zep, Barkeepers Friend, Easy-Off, Mr Muscle. The figures are in the table below the chart.

View monthly share of search table
MonthHGZepBarkeepers FriendEasy-OffMr MuscleOven Pride
Oct 202545.2%36.9%11.1%2.3%4.1%0.44%
Nov 202545.2%36.9%11.1%2.3%4.1%0.44%
Dec 202545.6%37.3%11.2%1.9%3.4%0.67%
Jan 202643.8%35.8%13.1%2.7%3.9%0.64%
Feb 202645.8%37.4%11.2%1.9%3.4%0.37%
Mar 202643.9%35.9%13.1%2.7%3.9%0.43%
Apr 202641.1%41.1%12.3%2.1%3%0.4%
May 202641.1%41.1%12.3%2.1%3%0.4%
Jun 202641%41%12.2%2.5%3%0.33%
Jul 202637.9%37.9%17%3.5%3.4%0.37%
Aug 202639.7%39.7%14.5%3%2.9%0.32%
Sep 2026——————

  1. 1.HG

    39.7%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  2. 2.Zep

    39.7%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  3. 3.Barkeepers Friend

    14.5%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Easy-Off

    3%

    Held 4th. 50.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Mr Muscle

    2.9%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Oven Pride

    0.32%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Mr Muscle and its closest rivals

Every comparison with Mr Muscle

How has branded search demand for Mr Muscle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mr Muscle worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among oven cleaners worldwide decreased from 4.1% to 2.9%.
  • Across the 11 months ending August 2026, Mr Muscle fell from 4th to 5th among oven cleaners worldwide.

How did search popularity change for oven cleaners worldwide in August 2026?

  1. In August 2026, HG gained estimated Share of Search among oven cleaners worldwide, from 37.9% to 39.7%.

  2. In August 2026, Zep gained estimated Share of Search among oven cleaners worldwide, from 37.9% to 39.7%.

  3. In August 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners worldwide, from 17% to 14.5%.

  4. In August 2026, Easy-Off lost estimated Share of Search among oven cleaners worldwide, from 3.5% to 3%.

  5. Estimated monthly branded searches for Mr Muscle worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Oven Pride worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Mr Muscle compete?

Mr Muscle is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Oven cleaners5th of 62.9%Shown above
Drain cleaners5th of 65.1%Show ranking
Surface cleaner brands4th of 59%Show ranking

How is Mr Muscle measured?

Brandwave collects information about searches that people make online using Mr Muscle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mr muscle

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How the Brand Demand Index is measured

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