Drain cleaners:Which brands are most popular in search?
In August 2026, Thrift was the most searched among drain cleaners worldwide, with an estimated 550K branded searches and 56.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Thrift56.9%
- Roto-Rooter14%
- Draino11.4%
- Drano11.4%
- Mr Muscle5.1%
- Liquid-Plumr1.3%
Follow drain cleaners and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the drain cleaners people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thrift, Roto-Rooter, Draino, Drano, Mr Muscle. The figures are in the table below the chart.
View monthly share of search table
| Month | Thrift | Roto-Rooter | Draino | Drano | Mr Muscle | Liquid-Plumr |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 15.4% | 12.5% | 12.5% | 6.9% | 1.4% |
| Nov 2025 | 53.7% | 16.1% | 10.8% | 10.8% | 7.2% | 1.4% |
| Dec 2025 | 52.5% | 19.2% | 10.6% | 10.6% | 5.8% | 1.4% |
| Jan 2026 | 54.6% | 16.4% | 10.9% | 10.9% | 6% | 1.2% |
| Feb 2026 | 52.5% | 19.2% | 10.6% | 10.6% | 5.8% | 1.4% |
| Mar 2026 | 51.8% | 19% | 10.4% | 10.4% | 7% | 1.4% |
| Apr 2026 | 54.4% | 16.3% | 10.9% | 10.9% | 6% | 1.5% |
| May 2026 | 54.4% | 16.3% | 10.9% | 10.9% | 6% | 1.5% |
| Jun 2026 | 54.5% | 16.4% | 11% | 11% | 6% | 1.2% |
| Jul 2026 | 54.4% | 16.3% | 10.9% | 10.9% | 6% | 1.5% |
| Aug 2026 | 56.9% | 14% | 11.4% | 11.4% | 5.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.9% | 550K | +22.2% | +2.5 points | |
| 2, held 2nd | 14% | 135K | 0% | -2.3 points | |
| 3, held 3rd | 11.4% | 110K | +21.5% | +0.4 points | |
| 4, held 4th | 11.4% | 110K | +21.5% | +0.4 points | |
| 5, held 5th | 5.1% | 49.5K | 0% | -0.9 points | |
| 6, held 6th | 1.3% | 12.1K | 0% | -0.2 points |
1.Thrift
56.9%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +2.5 points.
14%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.3 points.
3.Draino
11.4%
Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.
4.Drano
11.4%
Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.
5.1%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.9 points.
1.3%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
- Thrift vs Roto-Rooter: compare search popularity
- Thrift vs Draino: compare search popularity
- Thrift vs Drano: compare search popularity
- Thrift vs Mr Muscle: compare search popularity
- Roto-Rooter vs Draino: compare search popularity
- Roto-Rooter vs Drano: compare search popularity
- Roto-Rooter vs Mr Muscle: compare search popularity
- Draino vs Drano: compare search popularity
- Draino vs Mr Muscle: compare search popularity
- Drano vs Mr Muscle: compare search popularity
- Compare any of these brands
Which brand is most popular in search among drain cleaners worldwide?
6 brands
In August 2026, Thrift was the most searched among drain cleaners worldwide, with an estimated 550K branded searches and 56.9% estimated Share of Search within this set. Roto-Rooter is in 2nd place, 42.9 percentage points behind at 14% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Thrift | 51.3% → 56.9% | 56.9%Aug 2026 | 51.3%Oct 2025 | 1st |
| Roto-Rooter | 15.4% → 14% | 19.2%Dec 2025 | 14%Aug 2026 | 2nd |
| Draino | 12.5% → 11.4% | 12.5%Oct 2025 | 10.4%Mar 2026 | 3rd |
| Drano | 12.5% → 11.4% | 12.5%Oct 2025 | 10.4%Mar 2026 | 4th |
| Mr Muscle | 6.9% → 5.1% | 7.2%Nov 2025 | 5.1%Aug 2026 | 5th |
| Liquid-Plumr | 1.4% → 1.3% | 1.5%Apr 2026 | 1.2%Jun 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Thrift’s estimated Share of Search among drain cleaners worldwide increased from 51.3% to 56.9%.
- Across the 11 months ending August 2026, Roto-Rooter’s estimated Share of Search among drain cleaners worldwide decreased from 15.4% to 14%.
- Across the 11 months ending August 2026, Draino’s estimated Share of Search among drain cleaners worldwide decreased from 12.5% to 11.4%.
- Across the 11 months ending August 2026, Drano’s estimated Share of Search among drain cleaners worldwide decreased from 12.5% to 11.4%.
- Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among drain cleaners worldwide decreased from 6.9% to 5.1%.
- Across the 11 months ending August 2026, Roto-Rooter’s estimated Share of Search among drain cleaners worldwide peaked at 19.2% in December 2025 and was lowest at 14% in August 2026.
- Across the 11 months ending August 2026, Draino’s estimated Share of Search among drain cleaners worldwide peaked at 12.5% in October 2025 and was lowest at 10.4% in March 2026.
- Across the 11 months ending August 2026, Drano’s estimated Share of Search among drain cleaners worldwide peaked at 12.5% in October 2025 and was lowest at 10.4% in March 2026.
- Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among drain cleaners worldwide peaked at 7.2% in November 2025 and was lowest at 5.1% in August 2026.
- Across the 11 months ending August 2026, Liquid-Plumr held steady: its estimated Share of Search among drain cleaners worldwide moved less than 0.5 percentage points.
How did search popularity change for drain cleaners worldwide in August 2026?
3 changes
In August 2026, Thrift gained estimated Share of Search among drain cleaners worldwide, from 54.4% to 56.9%.
In August 2026, Roto-Rooter lost estimated Share of Search among drain cleaners worldwide, from 16.3% to 14%.
In August 2026, Mr Muscle lost estimated Share of Search among drain cleaners worldwide, from 6% to 5.1%.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.