Brandwave

How popular isMr Muscle in search?

In August 2026, there were an estimated 49.5K branded searches for Mr Muscle worldwide which is down 18.2% over the last 11 months. Mr Muscle holds 5.1% estimated Share of Search among drain cleaners worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thrift56.9%
  2. Roto-Rooter14%
  3. Draino11.4%
  4. Drano11.4%
  5. Mr Muscle5.1%
  6. Liquid-Plumr1.3%
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Which drain cleaners compete with Mr Muscle?

Mr Muscle against drain cleaners worldwide, by month

Share of Search by month for Thrift, Roto-Rooter, Draino, Drano, Mr Muscle. The figures are in the table below the chart.

View monthly share of search table
MonthThriftRoto-RooterDrainoDranoMr MuscleLiquid-Plumr
Oct 202551.3%15.4%12.5%12.5%6.9%1.4%
Nov 202553.7%16.1%10.8%10.8%7.2%1.5%
Dec 202552.5%19.2%10.6%10.6%5.8%1.4%
Jan 202654.6%16.4%10.9%10.9%6%1.2%
Feb 202652.5%19.2%10.6%10.6%5.8%1.4%
Mar 202651.8%19%10.4%10.4%7%1.4%
Apr 202654.4%16.3%10.9%10.9%6%1.5%
May 202654.4%16.3%10.9%10.9%6%1.5%
Jun 202654.5%16.4%11%11%6%1.2%
Jul 202654.4%16.3%10.9%10.9%6%1.5%
Aug 202656.9%14%11.4%11.4%5.1%1.3%
Sep 2026——————
  1. 1.Thrift

    56.9%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  2. Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Draino

    11.4%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  4. 4.Drano

    11.4%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  5. 5.Mr Muscle

    5.1%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. Held 6th. 12.2K estimated branded searches, +0.16% vs prior month. Share -0.2 points.

Compare search popularity between Mr Muscle and its closest rivals

How has branded search demand for Mr Muscle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mr Muscle worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among drain cleaners worldwide decreased from 6.9% to 5.1%.
  • Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among drain cleaners worldwide peaked at 7.2% in November 2025 and was lowest at 5.1% in August 2026.

How did search popularity change for drain cleaners worldwide in August 2026?

  1. In August 2026, Thrift gained estimated Share of Search among drain cleaners worldwide, from 54.4% to 56.9%.

  2. In August 2026, Roto-Rooter lost estimated Share of Search among drain cleaners worldwide, from 16.3% to 14%.

  3. In August 2026, Mr Muscle lost estimated Share of Search among drain cleaners worldwide, from 6% to 5.1%.

Where does Mr Muscle compete?

Mr Muscle is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Oven cleaners5th of 62.9%Show ranking
Drain cleaners5th of 65.1%Shown above
Surface cleaner brands4th of 59%Show ranking

How is Mr Muscle measured?

Brandwave collects information about searches that people make online using Mr Muscle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mr muscle

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How the Brand Demand Index is measured

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